Win With Blogging In 2021
What business owner has the time to build a blog from scratch? Well, in 2021 it doesn’t matter if you’re a one-person-band or the CEO of an international company, the thought of creating a business blog is a daunting prospect. Nearly everyone is on the internet, this makes it more and more difficult to target your blogs to a specific audience.
However, there’s lots to be gained from business blogging, like increased online exposure, better search results, and even a boost to your bottom line.
At Blue Whale Media, we understand that it might be a time-consuming process, but each one of our team members writes a blog about a different topic every week. This helps us to create more content each week as well as increase the exposure of your business. Here’s how to win with blogging in 2021:
Choose a suitable niche
Before you plan to write a blog, you should decide on the blog’s niche. If it is to do with your business then it needs to be related to your industry or business in some way. We would recommend doing some research on the niche or topics within your industry.
If you choose a competitive niche, then it can be difficult for you to rank on search engines against your competitors. Do not be afraid of this, if you’re writing blogs that are similar to your competitors, you never know, your audience might prefer your blog.
Using your branding within your blog
Blogging is a real business in which you invest your money, time, and effort. You need to consider branding your blog with your business branding and company colours, fonts, etc.
If the blog features on your website, you definitely need to make sure that your branding colours and fonts are featured on there. This will allow your audience to recognise that the blog belongs to you, but this also makes it easier when you are marketing the blogs you write on social media.
Create a content strategy
By this point, your blog’s done, now, you can create some of the effective strategies for the regular writing of your content. The content should be unique, informative, inviting as well as relevant to the reader. In addition to writing, make strategies to organise your content with a content calendar, optimise your content, and share it via your social media channels.
The human brain processes visual content a lot faster than text-based content. That’s why adding captivating images can help boost your engagement. There are tons of awesome free resources for finding high-quality royalty-free images. But honestly, you’d probably be better off taking your own photos or creating your own images. Stock photos are great when you’re in a pinch (and we definitely use them from time to time!), but they aren’t super personal.
Blogging is one of those jobs that seems easy until you have to do it. Fortunately, it does get easier, with time and practice, you’ll be blogging like a pro in no time. If you’re having issues or need more help with blogging, why not contact Blue Whale Media today?