WooCommerce Trends You Should Know About

High-Quality Content

When it comes to marketing, SEO and content marketing continues to play an integral role. It is the go-to way of improving your presence on search engines, which in turn helps you reach out to more potential customers.

Incorporating relevant keywords and SEO elements into your product descriptions is a good way of increasing your chances to rank higher on search engines. However, that’s just not enough in such a competitive market. This is where blogging comes in! Having a blog to accompany your site can let you supply a steady flow of fresh and relevant content. 

By providing valuable content and information, you can not only improve your rankings but also build a good customer relationship and establish yourself as an expert in a particular market niche.

Improved Mobile Shopping Experience

Today, everything happens from the 6-inch screen in your hand. In fact, more than 63% of the global smartphone population use the internet on their mobile phones. This can only mean one thing – bringing your website or online store to the mobile platform where the majority of the traffic is generated.

If your website is not yet mobile-optimized, chances are, you’re already losing plenty of potential customers just because they fail to load your site on their smart device. Also, the fact that Google prioritizes mobile-friendly sites more should be a stand-alone solid reason for you to create one today!

Personalized Shopping Experience

Personalizing your customers’ shopping experiences can help you gain their trust, provide a sense of security, and simply make them feel at home. Moreover, by knowing your customers’ language, shopping habits, and location, you’re able to provide them with better individual perks.

For instance, WooCommerce Darwin Pricing Integration makes you provide geo-targeted tracking codes and coupons to your customers. Such features are extremely useful, especially when you’re targeting a particular customer base based on region.

Enhanced Customer Service

Chatbots are in trend. They can help you provide a better customer support service to your customers. Can’t believe us? Check out online statistics that back the claim that chatbots are a necessity for the success of any customer support service:

• Chatbots can help you save up to 30% in customer support costs.
• They can cut down response time by a large margin by automatically answering up to 80% of routine queries.
• Over 67% of global consumers used a chatbot feature in the past year. 

Better Product Pages

With technologically advanced product pages, you can give your visitors the visual treat they’ve been craving. WooCommerce supports a 360° Image feature that allows customers to fully submerge themselves into the experience you curate for them. 

Videos also make a great addition to product pages. Through these, visitors can see what your product is all about, how it works, and how exactly can they benefit from it. In fact, research has it that almost three-quarters of consumers are more likely to buy a product after they watch a video on the product. In addition, 96% of consumers reported that videos help them in their online purchase decisions. 

Features such as VR and AR technology, high-quality images, and interactive infographics can all lead to the success of your product page.

Summing it up

The only way to keep up with the ever-increasing competition and meet customer requirements is by staying up-to-date! Follow the above-mentioned trends, and you’re already one step ahead of the curve.