Logo Design
What is a Logo?
A logo is a graphic mark, emblem or symbol that represents your brand/business.
Therefore, a logo should be simple, clever and easy to remember, it has to distinguish your whole brand and ethos. This is why it is imperative to have a well-designed logo for your business.
The Process
When it comes to logo Design, a process is key to creating a logo with all the correct elements. It all starts with brainstorming and researching about the company. This helps give an insight of what they do, who they are and what their business represents. Maybe get to know the client and find out any likes or dislikes they may have. When working within web design, the logo can easily influence the look and feel of the whole website. For example, a Fun, colourful and bold logo may lead to a corresponding look to the website. Once a clear message has been delivered of what the client likes and dislikes, then initial ideas can be sketched and drawn to help produce relevant ideas to the brief. Final drafts are then done when Ideas have been generated and they are then sent to the client for review. The client then narrows it down to one logo where final amendments can be made.
Why I like logo design?
I like logo design because there is endless creativity to it. The variations and combinations of text and imagery is perpetual. I like the whole process of brainstorming ideas and then eventually putting them into final designs. Knowing that the logo will play a massive part with the whole branding of the company is why I love it so much.
What does a good logo need?
Within logo design it is essential that the logo represents the business and the brand. Logos should be simple, effective and easy to read. The logo must have an impact with the customers and be memorable. Colour is key within a logo, depending on the colour chosen can depend on what message you might be trying to convey to your customers and audience. For example, green might represent growth, organic and instructional messages whereas Orange might convey creativity and friendliness. Overall there are many elements to a logo which all combine to make a one that works for you and your customers.
My favourite logo to have created
There have been many logos which I have enjoyed creating through the briefs given to me by clients. A personal favourite was (The Dog House) logo. The client was clear and precise to want they wanted. I could tell it meant a lot to them and that they were passionate about creating a logo that represented them as a business. Their target audience was men but they wanted a logo that would both attract men and women. The logo consisted of common items associated with men which were represented in a moustache. I chose unisex colours consisting of orange and browns to appeal to both genders. They loved the final look of their logo as it was perfect for them and their audience.
Why choose to invest in logo design at Blue Whale Media
Here at Blue Whale Media we know how important a logo is to a company. It is the first thing a customer recognises about your business. First impressions always count! We take time in delivering you a logo with all the elements. We brainstorm creative ideas and concepts to appeal to your audience and generate lasting results. So remember to choose us and make a good first impression!
