How to write a blog post that's engaging but still promotes your business!

Write A Blog Post That Promotes Your Business

A business blog is one of the most cost-effective and easiest ways to promote your business. When done right, it can drive traffic to your website, increase your sales, establish you as an authority in your industry and help you reach new markets. A lot of businesses are yet to latch onto the idea that a blog is a beneficial tool to use. A business blog is one of the most cost-effective ways to promote your business which will give you a chance to broaden your market and industry reach. 

At Blue Whale Media, our content writing team is used to writing blogs daily and has shared their tips on how to write a successful blog that also promotes your business. Here’s what you need to know:

Plan your content

Lack of time and ideas are the most frequently talked about reasons that many businesses  use for not having a blog. Understanding your audience that you’re writing for goes hand-in-hand when planning content for blogs if they aren’t interested in your topics they are more likely to read it. With a bit of planning, you can have enough ideas to keep your blog going for weeks or even months ahead. This will help to solve any excuses for lack of time or idea when the weekly calendar rolls out near to publishing blog posts. 

Create Valuable Content 

The key to a successful business blog is giving your readers and audience valuable content. This is how to establish your website authority within your industry, so if you give your readers valuable content they’ll reward you by becoming returning visitors. The more useful the information within your post, the more likely it is that your readers will become regular readers. For example, if you are promoting a particular business strategy, provide an example of how it was successful. 

Frequency of blog posts 

How frequently you post blogs on your website, is totally up to you, so try to make it one that you can maintain. Weekly or fortnightly is fine, the key is consistency, don’t start blogging and then abandon it halfway. Smaller businesses find that they have more success posting one to four times a week, while larger companies can push out daily and, sometimes, multiple daily posts. There are no defined rules when it comes to posting blogs frequently, but in order to establish a following, readers need to know when to expect new content. 


Make a point to invite your readers to weigh in and share their opinions in your comments on every post. Just because your blog is not getting any comments does not mean that it is not being read. Think about the number of articles you read, do you always leave comments? Many people don’t, so you will find that you get more comments as you build up your readership. Sometimes readers have issues locating the comments area, make sure that your blog design not only provides a highly visible area for comments but also clearly leads to the area to submit new comments.

It takes time for a business blog to build momentum, pull in readers and create a loyal following. There are many benefits to having a business blog and with these tips, you should be well on your way to creating a successful business blog that increases promotion to your business.