How to write a blog post

Understand your audience.

Before you start to write your first blog post, have a clear understanding of who your target audience is. Find out what will resonate with them and consider their interests while you’re coming up with a topic for your blog post.

You want to give them information in a blog; this can be in a personal blog to a more business-savvy, networking-focused blog post. Blogs are a great way to connect with people who are interested in the same things as you are. Blogging allows you to teach your audience based on your experience, as well as allowing you to learn from your readers as well.

Come up with a title.

You might come up with a few different working titles, which are different ways of approaching that topic to help you focus your writing. Even though the working title may not end up being the final title, it will provide enough information so you can focus your blog post on something more specific than a general, overwhelming topic.

Write an intro.

First, grab the reader’s attention because if you lose the reader in the first few paragraphs, they will stop reading even before they’ve given your post a chance. You can do this in several ways: tell a story, be empathetic, or share interesting facts or statistics.

Then describe the purpose of the post as it will give the reader a reason to keep reading and provide them with a connection to how it will help them improve the work-life.

Organize your content.

Sometimes, blog posts can have an overwhelming amount of information for the reader and the writer. The trick is to organize the content, so readers are not intimidated by the length or amount of words. All you need to do is outline your post, that way, before you start writing, you know which points you want to cover and the best order to do it in.

Write your blog post!

Now that you have your outline, you’re ready to fill in the blanks. Use your outline as a guide and be sure to expand on all of your points as needed. Write about what you already know; if necessary, you can do additional research to gather more information.

If you find you’re having trouble stringing sentences together, you’re not alone. Finding your “flow” can be challenging.

Luckily, there are a ton of tools you can use to enhance your writing, for example, Power Thesaurus is a crowdsourced tool that provides users with a whole of alternative word choices from a community of writers.

Insert a call-to-action (CTA) at the end.

At the end of every blog post, you should have a CTA that indicates what you want the reader to do next. Try these out, subscribe to your blog, download an ebook, register for a webinar or event, read a related article, etc. Typically, your visitors read your blog post and click on the CTA, which will generate you a lead. But the CTA is also a valuable resource for the person reading your content as it offers more content similar to the subject of the post they just finished reading.

Edit and proofread your post.

The editing process is an important part of blogging, so try not to overlook it.

Although it’s tempting to rush publishing a blog, your writing will thank you if you give it some space for proofreading. Bad spelling and grammar tend to make the reader think less of you; you want to keep a reader’s respect as it is crucial for businesses, where reputation can be the most valuable currency.

Now you’ve got a great process for writing blog posts, which gives them the best possible chance for success. Head to our blogging section for some inspiration.