Writing for different social media platforms.
Most of us know that social media is an essential part of a brands’ marketing strategy. 92% of marketers say that social media is essential to their business.
Since social media is such a varied and unique environment, it’s critical to ensure that you’re writing the right content at the right time. At Blue Whale Media, our content writers and marketing team go through a lengthy process of ensuring our social media posts encompass everything that our target audience wants. Here’s how we create engaging content for all social media platforms and some extra tips from our expert social media marketing team.
Do your research
The more relevant your posts are, the more success you will have. If you want your audience to notice and engage with your social posts, you need to make them highly relevant to your target audience. To connect with your audience on an emotional level, why not share success from previous customers and the satisfaction they got from working with your company.
Speak their language
Learn what language your ideal clients use to communicate their needs or challenges. If you use this language when writing your posts, your content will be sure to resonate with your audience. For example, a post you write on LinkedIn for executives will read very differently to a post you would write on Facebook for friends; it’s essential to know the difference when creating content.
Develop your voice
Your brand voice refers to the personality and emotion infused into all your marketing activities and social interactions. You can create that voice with the language and tone you use when writing content or interacting with your audience. The brand voice will primarily influence your company’s personality and encompass your ‘why’ story, as well as the language used.
This doesn’t mean that every post needs to be happy, but you need your audience to be excited and inspired by your posts. For example, you may choose to share your opinion or take a stand on something important to you and your brand alike.
Keep it short and simple
People value their time; there’s no argument about that. So if you want your audience to give you their attention, you need to show that you value theirs also. Here are some tips from our expert team:
- Make your content easy to read
- Use headings and bullet points, so your content is easier to scan
- Each paragraph should only be two to three sentences long
Use images and videos
Use images, graphics and videos to tell a story where possible as visual content is more engaging. Often an image or video can stand alone in social media while still conveying the full message. People react very well to video as it can humanise you and enable your audience to get to know your brand better.
Add a call to action
At the end of your content or social posts, consider prompting your audience with what action you would like them to take next by including a call to action (CTA). CTA’s come in many forms and have very different purposes. For example, you can ask your audience to like or share social posts, direct them to another piece of content or ask them to subscribe to your newsletter.
You can bond with your audience over the content created by ensuring that everything you write or share is done with their wants and needs in mind.