How to Write A Successful CTA for Social Media
The first place to start is what is a CTA? CTA stands for call-to-action and is used to prompt the reader to do something that can potentially benefit your company. You’ll usually find them on social media posts, and they can range from different actions. Some might tell you to sign up to their newsletter, call their team, learn more or buy now. When you see a CTA, there will usually be a button or link for you to click on. They are important to include in your marketing campaign as it gives your content purpose. Now that you’ve got a good idea of what a CTA is and what it does, it’s time to learn how to write them.
Sharing regularly on your social media platforms is great but all statuses need to have a purpose. You want your viewers to take action such as buy, call, click etc. The whole point in promoting your services/company on social media is that you want your customers to take action.
With a CTA, you can also create urgency to your content. Limiting the time usually makes users want to respond more to CTAs. Using words like ‘now’ and ‘today’ implies urgency and makes the customer decide quickly if they want to take the action. So just think about adding wording that will create immediacy when people are reading the posts.
When scrolling through social media, you are usually captured by the images rather than text. Did you know that we process visuals nearly 60,000 times faster than we process words? With this in mind, images are the obvious choice for any social media post. A good thing to do is use them for CTAs too. Use imagery as your advantage to back up the urgency of the CTA.
Voice & Vibe
Like everything, you need to ensure your branding and tone of voice is consistent throughout. Whether it’s your website, social media, email marketing, it all relates to how you want your company to be perceived. A top tip is to keep your CTAs relevant to your company’s tone of voice and the vibe you portray. Think about how to approach your customers.
Getting help from an expert
With that in mind, it’s time to start including CTAs onto your social media. Maybe start small with promoting people to visit your website or call your team. This is a great way to drive traffic to your website and get potential leads. When you are advanced and start posting specific offers and deals, you can add CTAs such as buy now or get yours today. If you do want to start adding CTAs into your social media, then you need to make sure that you are prepped and know when and where you are using them. If you need help with your marketing campaigns, then contact our team on 01925 552050 or you can visit our website to find out more.