YouTube SEO: How To Rank Your Videos Higher

YouTube SEO: How To Rank Your Videos Higher

When it comes to online marketing, YouTube has become an incredibly powerful platform. With over 2 billion monthly logged-in users, it provides a unique opportunity for businesses to reach a wide audience and drive traffic to their website. However, simply uploading videos to YouTube is not enough. To truly maximise your reach and impact, you need to optimise your videos for search engines. In this blog post, we will share some valuable tips on how to rank your videos higher in YouTube search results.

1. Keyword Research

Just like with any other form of search engine optimisation, keyword research is essential for YouTube SEO. Start by brainstorming a list of relevant keywords and phrases that your target audience may use when searching for content like yours. You can also use tools like Google Keyword Planner or YouTube’s own search suggestions to find popular and relevant keywords. Once you have identified the keywords, make sure to include them in your video title, description, and tags.

2. Compelling Thumbnails

A compelling thumbnail can significantly impact your video’s click-through rate. When creating your thumbnails, make sure they are visually appealing, relevant to your video content, and include text that entices viewers to click. You can use design tools like Canva or Adobe Express to create eye-catching thumbnails that stand out in search results and attract more clicks.

3. Video Descriptions and Transcripts

YouTube allows you to provide a detailed description for each video you upload. Use this space to include relevant keywords and provide a clear and concise explanation of what your video is about. Be sure to include links to your website and any other relevant resources in the description as well.

Additionally, consider adding a transcript of your video in the description. This not only provides a text version of your content for viewers who prefer reading over watching, but it also gives search engines more context about your video, improving its chances of ranking higher.

4. Optimised Tags

Tags are another important aspect of YouTube SEO. These are keywords or phrases that describe the content of your video. When choosing tags, include both broad and specific terms that are relevant to your video. This will help YouTube understand the content of your video and show it to users who are interested in similar topics.

To find relevant tags, you can use YouTube’s search suggestions and look at tags used by popular videos in your niche. However, avoid using tags that are irrelevant or misleading, as this can hurt your video’s ranking.

5. Engaging and High-Quality Content

Ultimately, the success of your YouTube videos depends on the quality of the content you provide. YouTube’s algorithm prioritises videos that keep viewers engaged and watch for longer durations. To improve engagement, create videos that are informative, entertaining, and visually appealing. Make sure to hook your audience within the first few seconds, deliver your main message clearly, and provide value throughout the video.

Additionally, consider the length of your videos. While longer videos can provide more in-depth information, shorter videos tend to have higher engagement rates. Aim for a video length that is concise and gets straight to the point.

6. Promote Your Videos

Once you’ve uploaded your videos, don’t just sit back and wait for views to come in. Actively promote your videos to increase their visibility and reach a wider audience. Here are a few ways you can promote your YouTube videos:

  • Share your videos on social media platforms like Facebook, Twitter, and Instagram.
  • Embed your videos on your website or blog.
  • Collaborate with other YouTubers or influencers in your niche to cross-promote each other’s content.
  • Engage with your audience by responding to comments and encouraging them to share your videos.

By actively promoting your videos, you can drive more traffic to your YouTube channel and increase your chances of reaching new viewers.

7. Monitor and Analyse Your Performance

Lastly, it’s important to regularly monitor and analyze the performance of your YouTube videos. Pay attention to metrics such as views, watch time, likes, and comments to understand how your videos are resonating with your audience. YouTube Analytics provides valuable insights and data that can help you make informed decisions about your content strategy.

Identify trends, patterns, and areas for improvement based on the data you gather. Use this information to optimise your future videos and make adjustments to your overall YouTube marketing strategy.


In conclusion, YouTube can be a powerful tool for small businesses to showcase their products or services, engage with their audience, and drive traffic to their website. By following these tips and strategies, you can effectively use YouTube as part of your digital marketing strategy. Remember to consistently create high-quality content, optimise your videos for search, engage with your audience, promote your videos, and monitor your performance for continuous improvement.

At Blue Whale Media, we have extensive experience as the top digital marketing company in Warrington, including video marketing on YouTube. We understand the importance of using this platform to its full potential and can help you create and optimise your YouTube channel and videos. Contact us today to learn more about how we can help your small business succeed in the digital world.