5 Things We Need to Know Before Designing Your Website

Your website is a critical part of your marketing strategy. As your web design Manchester company, we want to ensure we get it right the first time. That’s why it’s important for us to know your requirements. It’s essential that we know how you want your website to be so we can customise it for your requirements and preferences.

However, we do realise that sometimes it can be hard to explain what you’re looking for. Here’s a look at 5 important things we need to know before designing your website to ensure you get a solution that meets your requirements.

Purpose of Your Website

This is a critical piece of information that both you as well as your web design Manchester company must know. Clarifying the purpose of your website is important because it paves the way for the design.

For instance, if you want your website to generate leads, we will create attention grabbing calls to action to convert your visitors. If, on the other hand, you are looking to take bookings from your website, we will create a custom booking form to aid with easy bookings.

The clearer your vision and purpose of your website, the better it is. After all, we are here to bring your vision to reality. Having a good vision and a clearly outlined purpose ensures that you get a website that delivers the results you desire.

Your Target Audience

If the purpose of your website is one side of the coin, your target audience is the other. You must know who your ideal customer is. Who will be visiting your website? What will they be looking for from your website?

Knowing answers to these questions will ensure your web design Manchester company creates a website that’s tailored to your target audience and your business.

Knowing your purpose is good, but without knowing who you’re targeting, you are still playing blind. That’s why it’s essential to determine who your target audience is. Create an ideal customer profile if need be and come up with as specific details as you can.

For example, if your target users are the elderly, you need a no-frills website with large text and distraction free navigation. If your website is targeted at gamers, you need a fun website loaded with audio and visuals to attract their attention.


It is crucial to determine the kind of content you require. Your content plays a crucial role. Your visitors will get to know about you and make decisions based on your content. Therefore, it is crucial that you plan your content well.

Content includes photos, video, text, logo, taglines and more. Take the time to determine what content would be appropriate for your website. Pause for a moment and put yourself in your customers’ shoes!

What sort of an impression would you get about your company if you place the content that you are thinking of using? Is it enlightening? Is it entertaining? Is it technical? Will it engage your visitors and help with conversions?

Blue Whale Media can help you all along. We can create high quality copy, brand identity as well as graphics and video for you. Simply let us know what you need help with, and we will have it done for you.

Your Budget

The very first question business owners ask a web design Manchester company is – “how much will my website cost me?”

The answer to this question depends entirely on your requirements. Blue Whale Media brings to you a wide range of affordable web design packages to help you in creating an online presence for your business. We build mobile friendly, user friendly websites powered by powerful content management systems starting from £99 + VAT.

Let us know what your budget is, and we will suggest an appropriate plan.


It is important that we know the kind of time you have for your website design project. For example, say you are looking for a one page website and you need it in a week. Although we have standard turnaround times, sometimes, we are able to accommodate requests depending on our current schedule.

However, say, you are looking for a complex ecommerce website with hundreds of products, and you need it like yesterday. That’s unrealistic timeline.

Therefore, it’s essential that we know your timeline so we can agree to a launch date that perfectly meets your requirements while we get enough time to create a high quality solution for you.

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