Top 5 Manchester Web Design Trends

Over the past few years, we have seen a variety of new technologies and creative ideas. With every major Internet browser emphasising on HTML5 and CCS3 standards and featuring very fast JavaScript engines, Manchester web design agencies are having a field day when it comes to creative freedom.

Here’s a look at the top 5 web design trends that will be hot in 2017.

Flat Design

We believe that flat design will be ever more popular this year. However, as advanced CSS coding, as well as JQuery, become more common, we’ll begin to see layering of elements for creating 3D and immersive design. Over the past year, our Manchester web design experts have found that flat design the flat design drafts we show to our clients are approved without any edits or changes, except for a few highly traditional businesses, who’d prefer to keep things low key.

Responsive Design

Mobile responsive design is huge in Manchester web design. With more and more people relying on mobile devices to do everything from emailing to Google search, from banking to shopping, responsive design plays a big role in offering high quality user experience on all kinds of devices.

If your website is even three years old, it’s possible that it is not responsive. But why should I change, you ask? There’s no reason you shouldn’t.

First off, as discussed above, it helps offers good user experience.

Second, Google has made it very clear, in no uncertain terms, that mobile is the future. In fact, 2017 is expected to be the year when Google will switch to its mobile index as the primary index. This shows that Google wants to focus on what’s important to a majority of its users – who are more and more mobile, than ever before.

Consequently, mobile responsive design is a trend you can’t escape, or rather you can’t ignore. If you do, it would be at your own expense.

Modular Design

Modular design also known as grid based design isn’t new, but it has slowly been gaining in popularity over the last few years. Modular design makes use of block grid patterns to layout elements. One of the reasons it is becoming so hugely popular is because it is very responsive friendly. With a tile stack layout showing nicely on screens and leading to a flexible layout that looks beautiful on any screen size, no wonder that modular design is a huge part of Manchester web design.

Genuine, Real Looking Stock Images

Stock photos are still a huge part of digital communication, be it an eCommerce store, a blog or a portfolio. People make use of images and photographs to engage attract attention, engage their users and communicate their message easily. However, the web world has been suffering from a huge influx of pretty poor stock photographs featuring super happy people with perfect smiles. Thanks to a ton of communities, today web design Manchester agencies have access to a huge pile of high quality stock photos that are real and look natural. Studies show that people do not like artificial looking, cheesy photos. However, 2017 is the year when genuine imagery takes centre-stage. At Blue Whale Media, we have access to a huge collection of natural and very realistic photographs. We have always shied away from using fake looking stock photos. Be it in headers, banners or in blog posts, we make use of high quality images to assure your visitors that yours is a genuine, real business managed by real people, instilling trust in your visitors and credibility in your brand.


Cinemagraphs are GIFs or high quality videos that run in a continuous loop. They’ve are a popular way to add a dash of visual interest to an otherwise static page. Full screen loops are bound to hold your visitors’ attention for a longer span of time. How are cinemagraphs different from a usual video? Everything’s different. Cinemagraphs create visual interest without boggling the visitors with a lot of information. It may feature a simple movement to capture your visitor’s attention and strike a chord.


There you go. Those are five trends that we believe that will be prominently used in 2017 and for years to come. Web design is evolving rapidly. What’s more, it adapts to technology advancements and people’s behaviour. As a business owner, you are looking for a website that not only keeps up with the latest design trends but a website that is future-ready. At Blue Whale Media, we make use of the latest trends as well as classic design elements to create a stunning website that delivers results. Contact us today to schedule a FREE, no obligation consultation with our Manchester web design experts.