Benefits of Having an Explainer Video on a Website Homepage

When it was a small start-up, Dropbox reached a stage where they weren’t acquiring as many new customers they’d like to. Conversions from their homepage became almost non-existent and they hit a wall. After a lot of brainstorming, their marketing team came up with the idea of posting an explainer video on their homepage. The short video explained how Dropbox worked in a fun and humorous manner. And it worked, and how! It took them to 5 million users in no time.

 

They had a story, but they needed to tell it in a way that potential customers could understand. And that’s exactly what their explainer video did. An explainer video is the best way to tell your story, engage visitors and convert them.

As a leading Warrington web design agency, we have created unique, creative explainer videos for several of our clients, and the results are out there for everyone to see. Let’s take a look at some benefits of explainer videos.

Increase Conversions

You have a decent traffic coming to your website. But it’s not of much use if most of your visitors don’t convert into customers. An explainer video can change that. According to a study by Internet Retailer, as much as 85% of users are highly likely to make a purchase if they saw an explainer video first.

Standalone Marketing Tool

A video is a marketing tool in its own right. Once you have an explainer video, you can use it across different mediums to spread the word. Use it on social media, include it in your email signature, publish it on web 2.0 sites, use it in your presentations, and more. You can use your explainer video again and again and again everywhere and anywhere you can. Your Warrington web design agency will be happy to share many more ideas.

Good for SEO

Websites that feature a video are highly likely to rank on the first page of Google’s search results. If you searched for something, which link would you click on first – a text-only link or an enticing video thumbnail? You got it! The thumbnail it is!! You stand a higher chance (as high as 41%) of getting clicks when compared to a text listing.

High Returns

A Warrington web design agency can produce a high quality video at a highly competitive price. Invest in an explainer video and see your traffic, conversions and brand impact grow. Get in touch with Blue Whale Media today to discuss your project.

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