The Benefits of Having a Website for Your Start Up Business
No matter what business you own, it benefits you to have an online presence. Surprisingly, lots of small businesses are yet to have their own website, meaning that they miss out on potential revenue. Setting up an online presence for your business is easier than most people think. A website means that you can be more easily found on Google, social media alone is usually not enough. Once you have one set up then you have many more opportunities. Consumers typically research online before purchasing, meaning that you can be invisible if you don’t have a business website. Below are more reasons why having a website will benefit you.
Benefits of a Business Website
Websites have multiple goals, and each business will slightly differ. Having a website will help you to;
- Inform about your business, its services, background and solutions
- Deliver a visual experience, via images, videos and infographics
- Share the the experiences of your regular customers, by displaying testimonials on your site
- Educate your target audience
- Keep in touch with your end clients, retaining your customers
Online shoppers and those who surf the web usually look through rating lists and read reviews before making a purchase. Having a website will increase your chances of reaching the right audience, which is why you should already have your own. If you do not have a business website in 2021, you should urgently contact Blue Whale Media: our service for web design in Warrington can help to get your business online!
Keep in Touch With Regulars
Even if you rely on a brick-and-mortar business, you should think about getting a brochure website set up. According to Deloitte Insights, $0.56 of every dollar spent in a store is influenced by a digital interaction. It would be even better for your brick-and-mortar business if you were to set up an e-commerce site. When your physical store is closed then your online store can continue functioning at all times. Customers who need your assistance or advice don’t have to adapt to your opening hours. They can send you a request at any time. You will also be able to supply to people all over the world. Even if you don’t want to sell to everywhere straight away, a small startup business has all chances to become well established. This means it is better to make your website multilingual from the beginning.
Whatever online presence you have, e-commerce or brochure, then you can maintain relationships with existing customers and build effective marketing campaigns.
Inform and Educate
Each person uses the web in different ways. It is important to organise your website in the correct way, so that it is engaging and informative.
Traditionally, new websites will have several pages such as:
- About Us
Every page should be designed according to user interface and experience requirements. More pages can be added as your business grows to keep up with your customers.
Take Advantage of Digital Marketing
Digital marketing tools let businesses promote their websites for a cheaper cost than other advertising methods such as TV and newspaper advertising. One of the best ways of promoting your website is by having a blog. This helps to promote your website by getting more links to your website. After working on your own website blog you will soon start to see new conversions and leads.
Build Trust and Reputation
Having a website is a reflection of your business. It showcases your services, mission and attitudes towards clients. To gain trust and new customers it may not be enough to only have a presence on social media. Many people who are intrigued by a business will look it up, if they can’t find a website or information about it online then they may take the business less seriously. For smaller or new businesses, it is so important to create brand awareness and a solid reputation.
An important part of having a new website, if not any, is having good client support. Depending on your audience, there are different types of assistance that people prefer. Some people would rather have assistance provided directly by phone, but some people, generally younger people who want to fix problems right away, prefer online interactions. You should think about your audience and whether they would benefit from 24/7 assistance using a live chat service. Some businesses’ will have an audience who is less demanding, who will rather communicate through emails. Professional and competent customer service will give your business an edge over your competitors.
Get Ahead of The Competition
As there are so many different businesses with different websites out there, it can be hard to stand out. A newly designed website will help you to beat your competitors. Your new website should have the right factors to be able to satisfy all your customers, such as engaging website content, optimal user experience, good navigation, fast load times and UX design. It should also be mobile friendly and function correctly across all platforms.
A good website is essential for new businesses. Get in touch with with us to discuss details for your new website.