What Can I Do to Increase Traffic to My WooCommerce Online Shop?

An eMarketer report predicts that worldwide ecommerce sales will hit $4 trillion by the year 2020. This staggering number clearly shows that ecommerce is all set to rule the roost. The world of eCommerce platforms has many contenders and WooCommerce is one the most popular platforms. So how do you increase traffic to your WooCommerce online store? Our web design Warrington team shares some useful tips.

Include Product Videos

Visitors who view a product video are 85% more likely to purchase from you.

The visual appeal and the selling power of video content will turn the tide in your favour. Your customers get to see your product and gain in-depth information. Use this to your advantage.

Find out which of your products are the most profitable and invest in creating high-quality videos to improve the conversions for these high-value products on your WooCommerce website.

Leverage Live Chat

Live chat is a great way to engage your visitors and improve conversions. How is live chat better than email, support tickets or any other mode of support?

Well, for one, you get to understand your customers’ requirements better with a one on one chat. It also helps build trust.

What’s more, you don’t have to wait for your customers to contact you. Simply introduce yourself and offer to provide help/support. You may end up converting the visitor.

If you’d like to add this feature to your WooCommerce website, talk to your web design Warrington agency. 

In Store SEO

SEO is by far one of the best ways to generate traffic and sales. Be sure to optimise your WooCommerce website for Google.

Ensure that each page and product on your WooCommerce store is optimised for the right keywords to generate highly targeted traffic.

Create a stable interlinking structure. After all, Google will look for your store’s authority and what better than you internal link structure. Don’t forget that a sitemap is another critical piece of the puzzle that’s SEO for your WooCommerce store.

Optimise each page for the respective target keyword and ensure that the product descriptions are optimised as well.

And, avoid keyword stuffing at any cost. It may not work in your favour.

Parting Thoughts

WooCommerce is an excellent platform for eCommerce websites. Building one is easy and simple if you hire the right web design Warrington agency. WooCommerce is essentially a WordPress plugin, and what’s more, it’s completely free.

Contact Blue Whale Media today to discuss your eCommerce project.

Contact us on 01925 552050 now for a free website audit and consultation.

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