Choosing The Right Digital Marketing For Your Business
In this day and age, everyone knows the huge importance of using digital marketing strategies for your business. But which specific area of digital marketing should you focus on for your business? Well, that depends. In this blog, I will cover the different types of digital marketing and how they can benefit your business.
Content marketing is one of the most important and useful types of digital marketing, as content is what powers every aspect of your digital marketing campaigns. Email marketing, social media marketing and even search engine optimisation will require some form of content creation.
Content isn’t just limited to text-form, such as blog posts, social media statuses or website page content. It can be expanded to include things such as videos, e-books and graphics. An overlooked benefit of content marketing on your website is how it can benefit your search engine optimisation efforts, with extra website pages and blog posts producing fresh content – which is something that search engines such as Google loves to see.
Content marketing is a strategy used to indirectly showcase your product or service without actually attempting to sell it. An example of this can be through blogs, such as our own blog here on Blue Whale Media. You can see that our blog consists of many different articles and posts closely relating to our services such as website design in Stockport, digital marketing, SEO in Stockport and more – however, these posts are not dedicated to selling our service, instead they are much more informational about the topic in general, or they’re how-to guides etc. It helps customers and readers associate our brand with these topics without us actually having to try to sell them the service, because everyone hates a sales pitch but they love a good blog!
In 2020, your business website is probably the most important part of your digital marketing. This is because your website is commonly the first port of call for many of your customers and potential customers, in which their first impression of the website will also give them their first impression of the brand. Your website also incorporates itself as the core-part of your many other digital marketing strategies, such as content marketing, search engine optimisation, email marketing etc.
It’s important to get your website design right through the use of professional website designers in Stockport, such as our own agency. According to a study, 94% of consumers will make a decision on whether to trust or reject your business based on the design of your website. It’s important to think about the website load speed, navigation, user experience, aesthetic design etc.
To get the most out of your online presence and digital marketing as a whole, you require a functional and optimised website, with the original and high-quality content for your visitors. Other factors for a website in 2020 include mobile responsive, SEO optimised and responsive-designed to incorporate all potential audiences and devices can access your website.
Search Engine Optimisation
SEO is an additional important digital marketing strategy for your business website. SEO is simply the process of optimising and fine-tuning your website and website content for search engines in order to drive more organic traffic from people searching for your keywords. SEO is also about ensuring the correct people can find your website through the use of highly-optimised content through website content, blog-posts and more. This content allows search engines such as Google to closely align your website with keywords and phrases which your customers are searching.
Search Engine Optimisation is heavily reliant on content marketing and content creation. Any professional SEO in Stockport – and even Google themselves – will tell you that “Content is King.” You simply can’t drive long-term success in SEO without high-quality content on your website.
SEO takes two forms of optimisation for your website, on-page and off-page SEO. On-page is actually optimising your own website, through correct header tags, titles, meta descriptions, alt tags on images, website speed etc. Off-page SEO is the marketing that takes place outside of your own website, such as external backlinks pointing to your website, content syndication etc.
SEO is also a long-term strategy and ongoing process. This means that even if you reach that #1 spot on Google for your keyword, you can’t suddenly stop all of your SEO marketing and expect to stay on that #1 spot for very long. You need to remember that whilst you’re optimising your website, so is everyone else on those first and second pages (and beyond.)
Social Media Marketing
As of January 2020, there are over 3.8 billion social media users worldwide. Businesses that do not utilise social media in their marketing may be missing out on important opportunities to reach and engage their target audience online with one of the most popular methods of digital marketing.
Social media is a great platform to use as a way to showcase the human side of your brand. Studies have continuously shown that consumers engage and trust brands which promote their human side on social media as this allows companies and businesses to connect with their target audience in a more authentic and personal way.
Social media can be used for marketing in two different ways: with organic posts or paid advertisements. Platforms such as Facebook, Instagram and LinkedIn allows companies to use pay per click advertisements on their platform to target their audience, or you can use organic posts to freely reach your target audience who have already engaged with your profile/page.
Which Marketing Strategy Should I Use?
As a business, it is up to you to decide which marketing strategies and platforms you should be using. As a creative digital marketing agency, Blue Whale Media can help you pick the marketing strategies which will work best for your business. Contact us today!