Why are My Competitors’ Websites Always Above Me on a Google Search?

As part of our SEO services, we offer an initial consultation to understand our clients’ needs. A common question that website owners ask our SEO Manchester agency is, “why are my competitors’ websites ranking above mine in Google search?” For a website owner, there’s no better news than seeing your website on the first page of Google search. Perhaps, you have already carried out a search on Google to see where your website ranks.

If you are doing SEO for your website, and yet don’t see your website on the top spot, or even the first page, you are wondering what’s wrong. To rub salt in your wounds, some of your biggest competitors are ranking above you for some of your most important keywords.

What is Google Looking for?

The question is a good starting point. But, a better question to ask is, “what is Google really looking for when ranking a website?” Well, when someone types a search phrase, Google wants to ensure they are presenting the websites/pages that are the most relevant to the user’s search query. So how does Google decide this? It looks at some essential parameters including:

  • The website’s structure
  • The content on that site
  • The authority of that website online

If a website is on the top spot of Google, it’s likely that the website is better than the other sites in all or most of these parameters. So, if your competitors’ websites are ranking above yours, it’s because their website is better on the above parameters than yours. This could be because they have a pro-active SEO strategy in place. So should you. If you are not investing in SEO, it will be all the more difficult to outrank your competitors. As your SEO Manchester agency, we will carry out an in-depth competitor analysis to determine their strategy. This will give us the direction to take for your SEO strategy.

On Site SEO – Expert Advice From Our SEO Manchester Team

So how can you make sure your website outranks that of your competitors’?

On site SEO is the answer. You must ensure that each page is optimised for your target keywords. As your SEO Manchester agency, we will optimise the following aspects on each page to maximise your online visibility and ranking:

  • Meta title
  • Meta description
  • H1 & H2 headings
  • Alt image tags
  • Content

Get in touch with us today for more information.

Written and published by Blue Whale Media.

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