Fresh New Year Marketing Content Ideas

Fresh New Year Marketing Content Ideas

It’s the moment we have all been waiting for, it’s finally 2022! This year has been very overwhelming for some, but we made it out the other side. It’s the new year so why not start off your social media marketing with a bang with some fresh content. Whether you’re looking to completely redo your social media or just looking for some ideas to revamp your January content… stay tuned for some fresh content ideas for the new year.


Is there a common resolution among your audience? How can you help them to make and/or keep it? 

Are you a digital marketing agency that builds websites? Then this is a great way to promote the idea of levelling up your business for 2022 with a new website design and logo.

What about a furniture store? No problem, make your new year’s resolution to get your dream home interior and tell them which your most popular furniture pieces are. 

Use these ideas of people wanting to improve their lifestyle for the new year to your advantage.

Business Resolution 

Speaking of resolutions, why not share your own? This is a great way to humanise your brand through social media content. Showing your audience that there is always room for change and you are open to hearing their ideas. Are you wanting to be more environmentally friendly, maybe you want to give back to your community or even have a following target you want to meet? Vocalising your goals to your audience can increase good relationship marketing by sharing aspirations creates a sense of community and relatability. 

January Hashtags 

Now the question we all need to be asking ourselves is… When is the last time you updated your hashtags? Well now is the time to do it! Having a little social media clear out may be the solution to more engagement. Choosing your hashtags wisely and strategically for January as this is the time people are looking for inspiration and wanting to better themselves for the new year ahead. Research into any trending hashtags along with the correct keywords for your niche. 

New Social Media Platform

Are you bored and looking for a new project to sink your teeth into? Why not expand your horizons and join a new marketing platform? With TikTok becoming more popular by the day why not join in on the fun and take part in the latest trends. Exploring a new marketing channel might just be the buzz you’re looking for. It is easy to get stuck in a rut with your marketing strategies but this could be a fun and exciting project to relight your creativity for the new year.

With all that being said it’s important to just have fun with it. There is so much pressure to perform better than you did the previous year which can make you get lost within the facts and figures. Be creative with your content and try out some exciting new projects. Make sure you stay true to your branding and your company message and find a new avenue to explore. 

Don’t forget to check out our latest blogs to be up to date with the latest advice and offers! 

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