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How Blogs Can Boost Your Business’ Sales

You probably hear a lot of people talk about blogs and business blogging, but understanding what they can do for your business is a whole new world. It isn’t just about blogging for the sake of it; it’s about creating and publishing well-written articles that are informative to the audience and also bring a creative flare to content. As a Marketing Manager, I have a lot of involvement with the process of the blogs, and I thought I would share why blogs are so important to any business.

Increasing Your Website Traffic

A blog is a great resource to guide people to your website. By blogging frequently, it means you can get your name out there and your website too. Within the blog, you can add links back to your website which works exceptionally well if a user looks at the blog for the first time and finds your website through that blog. This also works great for Google as your blogs will be searched by Google, and they look for backlinks relating to your website. It is also important to make sure your content relates to your website and the audience that you are targeted.

Attracting New Customers

Everyone knows that before you buy a product or service, you do your research. If a user finds informative and engaging content in the style of a blog, they might be more interested in purchasing the service as it lets the customer know that you understand what you’re talking about. A blog would be used to allow the customers to find you when they need to need so to make sure you are targeting the right people with the right keywords. This is where SEO comes into play and using specific keywords to get your website to the top of the search engines when customers search for a service you offer. In addition to this, it’s important to include some call to action, whether it be a contact us form or a link to the contact us page on your website.

Informing On Your Services

A blog can be as personalised as you want! Whether you’re a gardener, beautician, personal trainer or cleaner, a blog can be suited to any business. Writing a blog is a great and easy way to show potential customers what you offer and how it can help them as an individual or organisation. With a blog, you can write about your services as well as publish images, videos and links to your website to showcase what you do. It is also useful to include customer reviews as well to give users the full package on what they can get and what the expected results are.

Adding A Personal Touch

Content is great in any aspect, but when it comes to blogging, you can get across a personal side to your business. Although blogs can be great to showcase your services, you can also create blogs about relevant subjects within your industry as well as sharing stories about team activities and the latest news in the office. You might not think blogs like this can lead to any sales but don’t be fooled. The more personal blogs can give your business a voice and let people see that you’re not all about money and sales. It can build trust between your team and your customers and overall increase your brand’s likeability.

How Our Web Design Warrington Agency Can Help You

Now you’ve read about all the benefits of blogging, why not try it for your business? As an expert Web Design Warrington agency, we provide blogging as one of our top services with an amazing team of content writers in-house. To find out more, don’t hesitate to contact us today on 01925 552050 or email us at hello@bluewhalemedia.co.uk. The blogging era is now!

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