How A Responsive Web Design Can Benefit Your SEO
In today’s world, the use of smartphones is at an all-time high. The majority of the world is surfing their internet via tablets and smartphones. So, a Responsive Web Design forms an integral part under any SEO plan. If you are curious about the benefits associated with responsive web design, then you are on the right page. We will be discussing some of these benefits for you.
Better Website Usability
The visitors to your site will leave immediately if they have trouble navigating. Google recognises the factor of “time on page” for indicating the value of a website for any provided query. Responsive web design allows your site to be more reader-friendly. It provides a great user experience and a better site time. Great usability scores also bring increased conversions and repeated visitors.
Google rewards websites that provide a swift user experience. Businesses should also remain aware when it comes to customer experience and conversion. The factors that impact rankings include increased branded searches, positive reviews, and traffic. These factors contribute towards a top-tier customer experience. Google will reward your website with improved search engine rankings.
Increased Page Speed
The loading time of your page is a major ranking factor. There should be proper optimisation of every site for a faster loading time. It will help these websites rank better within the search engine results. We are all aware of how Google constantly reminds businesses about the importance of fast-loading sites. Thus, Google recommends the use of responsive web design. Responsive web design sites tend to provide a positive user experience.
Reduced Bounce Rate
The bounce rate depends on the website’s time. You should pay close attention to how fast your readers are leaving or backtracking your site. We have to realise that Google heavily stresses the user’s behaviour relating to the entry and exiting points of the site. Here, Google may take a short dwelling time as a sign that your site’s content isn’t relevant to the reader.
In this way, it harms your site. There will be poorer adjustments of your website in Google’s ranking. Your content might be top-tier, but if your design is poor and hard to navigate, you will easily lose potential customers. A responsive web design website allows you to put up both relevant content and a mobile-friendly display.
Lower Duplicate Content
The algorithm of Google may be smart, but it still needs you to provide directions on which site content is vital. The businesses going down the path of a separate smartphone website find it difficult to manage duplicate content problems. Also, utilising a separate site for your smartphone client needs a separate URL. But the issue is that the mobile URL and desktop content are the same, although there is a different URL.
The duplicate content will affect your rankings. Google will automatically decide what content is vital for you if you don’t do it yourself. The outcome will be a lower ranking in the search engine results. However, a site that is mobile responsive has an easier time dealing with duplicate issues. You can start writing a single URL without worrying about which device you are using to watch the content.
Elevated Social Sharing
Responsive web design enables easy and simple social sharing for a majority of mobile users. Social sharing doesn’t possess a direct effect on the rankings; however, it can easily help you in growing an audience. Your site will witness increased engagement and traffic through a larger audience.
In this way, there will be an increased search for your business and what it has to offer. Here, Google will start noticing this behaviour and push your site to the forefront. Plus, a website with mobile optimisation will find it easy to locate social sharing buttons.
