How to Elevate Your User Experience With Storytelling
In today’s modern world where the communication landscape has changed, messages are delivered through constantly changing technology. But while the channels adapt to today’s changes, they lack personal touch that stirs emotional connections. The question now is: How can you connect with your audience on a deeper level?
By including storytelling techniques in your user experience, you can build more engaging digital content. Stories do not only appeal to the intellect but also capture emotions. And when a human connection is built, you motivate people to do a specific action
Applying storytelling principles and techniques will help your user experience design in various aspects. Building personas, mapping your user’s journey, writing their stories, or telling yours can help to encourage more stakeholders to engage in your brand.
You are probably already aware that there are various elements in storytelling. To elevate your user experience, the strategy is simple: Incorporate these elements in your UX and UX processes. The basic elements in storytelling are as follows:
Purpose
Just like in storytelling, you have to identify the purpose behind what you’re doing. Setting a clear purpose and understanding it will lead to your actions. Determine and understand what your product, service, or brand stands for. Answering the question “why” is always a good starting point. Website Design Warrington suggest that you deal with this essential question first.
Main Character (Hero)
Identifying your user’s persona is an important step in creating your user design. Research and observation reveal that you can create a fictional character. But how? This can be done by creating a narrative around a user, so you can build a deeper connection with them.
Once you are familiar with your users, you can begin empathizing with them, making it easier for you to understand what they need and want. When this happens, you can easily cater to them. You can use these personas to build stories around your users and create a more substantial vision of your project.
Conflict
All stories deal with conflict, so will your UX Design. But while this may be a challenge, conflicts pave way for great stories. Your UX Design must also be about resolving conflicts and issues your users deal with. Thus, you need not only understand what they want but what their pain points are as well. Website Design Warrington says that users appreciate any immediate action done for their needs.
Three-act Structure
There are various ways you can structure stories. One effective way is through the three-act structure. In storytelling, this simply means beginning, middle, and end. This simple structure aligns with a common customer life-cycle you can use to create a UX journey mapping. You can begin with recruitment or user acquisition, retention or use of service, and recovery or end of usage.
Triggering Emotions
Storytelling has a very powerful ability to trigger emotions. You can use the UX Design as a tool for encouraging emotions as well. You must always aim for positive feelings. If triggering emotions is your goal, Website Design Warrington is your best bet.
Virality
Great stories are shared by people. If your users gain a positive experience dealing with your product, service, or brand, there’s a big chance that they’ll share their good experience with friends.
If you don’t know how to incorporate all of these key elements in creating your website, Website Design Warrington can be a great option for you.
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