How to write a blog post that people will actually read

How To Write A Blog Post That People Will Actually Read

Let’s face it! Writing a blog post is not easy for everyone, especially for most businesses out there. But that doesn’t mean it’s impossible to write a great blog post that will not only attract readers but also keep them engaged. So, how can you do that? There are some simple tips and strategies you can follow to up your blogging game! And we’re here to give you all the insights.

What exactly makes a good blog post?

Blogging is a skill, but it is no rocket science! Once you truly understand the elements of what makes a good blog post, writing one becomes easier. Having said that, here are some common elements found in most blog posts that get read and shared.

Easy to read

First things first, most readers have short attention spans. If you cannot grab their attention within the first few seconds itself, they will most likely move on to the next best option. 

The key to writing an attractive blog post is to provide information in the simplest way possible. You should find the right balance between providing in-depth information and retaining your reader’s attention.

Provides a solution

It’s a fact that people don’t end up on a particular post by “chance.” When readers seek out content, they are most probably looking for a solution to a problem or have a question that needs to be answered.

Now, the problem is that there are thousands of blogs on the web that covers any given topic. So, you should focus on writing a blog post that not only solves the problem but also goes into detail. Your blog post should use a bite-size digestible approach while breaking down a complicated topic.

Right amount of optimization

Optimizing your content for SEO is essential to stay ahead of your competitors. However, optimization is another element that requires balance. SEO mistakes such as clickbait, keyword stuffing, or providing out-of-topic information will all decrease the quality of your blog post.

Tips for writing better blog posts

If you keep in mind the above three elements each time you write a blog post, you’re already on the right track. Now, here are some more tips and strategies that can help you write better blog posts that people will actually read.

First, pick a blog post format:

Before you even start writing, make sure to choose a blog post format first. This will make it easier for you to organize your ideas and provide information in a more systematic manner. Here are the top three types of blog posts that work with most topics:

  • Listicles
  • How-to’s
  • Question-based posts

Use catchy headlines:

Today, most of the content available online is dominated by clickbait headlines. There’s also a certain claim that around 80% of readers decide whether or not to read an article based on its headline. 

Hence, your aim should be to create compelling headlines that people will not want to miss! For instance, “The Most Important SEO Elements For Your Blog Post,” does not cover just any SEO elements but the most important ones. Hence, readers will naturally want to see the most important SEO elements they’re missing out on. 

Double-check your content for readability:

You should try to avoid using too many technical terms and jargon as it only decreases the readability of your content. Conventional wisdom reveals that most readers read at a 7th-grade level. Hence, the standard rules of writing formal essays that you probably learned in English class do not apply in the world of blogging.

Tools such as Grammarly and Hemingway Editor can be useful for keeping readability in check! 

Optimize your content:

SEO is as important as any other blog strategy. However, make sure that you’re not sacrificing readability just for the sake of optimizing your content for search engines.

For newbies, there are tons of SEO tools you can use to research keywords that can help you rank. Yoast is another SEO tool that can help you optimize your content while making it reader-friendly.

Summing it up

At the end of the day, your ultimate goal should be to write better blog posts with better website content than what’s already available on the internet! Regardless of what strategy you follow, your blog post should provide valuable information to your readers. That’s the only way your readers will trust your blog and hang around. With the help of all the tips mentioned above, along with tons of practice, we are confident you’ll soon start creating better blog posts.