How to Increase Domain Authority for My Website?

Domain Authority is essentially a metric that measures a website’s ranking. It is a crucial number for every marketer and web design agency in Manchester. After all, the higher your domain authority, the higher your website’s ranking and traffic. So what determines domain authority? There are numerous factors including backlinks pointing to your site and in turn their authority. But you can’t simple change your domain authority just like you can change the meta tags of your website. But there are some practical things you could do to increase your website’s domain authority. Let’s take a look.

Get Your Technical SEO Right

Make sure that the technical aspects of SEO are taken care of. It’s not just about optimising the content or the meta tags. There’s more to it than meets the eye. This includes:

  • Site structure
  • URL structure
  • Easy navigation
  • Word count
  • Header tags
  • Meta tags
  • Keywords
  • Alt tags
  • txt

So ensure that your SEO is at level before you think of increasing your website’s domain authority. For best results, hire a professional web design agency in Manchester that knows its stuff.

Create Link-worthy Content

But having lots of content won’t just bring backlinks. You need high quality content that has authority and your audience will value. No matter what your niche, there are thousands of ways to produce highly engaging content.

Need help coming up with content ideas? Not sure if you can write content regularly? Outsource it to your web design agency in Manchester.

Deep Inter Linking

If you thought that backlinks are all you need, think again. Inter linking is equally, if not more, important. An internal link is essentially a backlink from your own website. Internal linking will create a strong network of links within your website that will benefit not only your visitors but the search engine spiders that index your website. If your site doesn’t have internal links, it’s akin to a house with a weak foundation. So the more content you write, the more are the opportunities to interlink. And the more the internal links, the stronger your site network would be.

In Conclusion

Follow these steps and you will be on your way to increasing your domain authority. The point to take home is that improving domain authority is all about content marketing. Need help improving your website’s domain authority? Blue Whale Media can help. With years of experience in SEO, we can create a bespoke content marketing strategy to improve your website’s domain authority, ranking as well as traffic. Get in touch today.