What Should I Know About Business Websites?

As a web design company in Warrington, we’re often asked by our clients – “What should I learn about websites that would help me keep up?” As a small business owner, there’s already too much to focus on. Keeping up with web design trends is the last thing on your mind. There’s a lot to keep up with – technology, acronyms, code, marketing terminology, designer terminology and developer terminology. 

Every year brings along some new web design trend. So how do you keep up, stay competitive without taking focus away from your business? The answer is simple. Focus on broad concepts, not on specifics. Don’t dwell too much on the details. Keep up with the concepts and you’re sorted. Here’s a look at some important concepts to consider in context of your business website.

No One Right Answer

There’s no single right answer though. While some experts suggest that long website copies (upwards of 2500 words) lead to better rankings and traffic, there are others who believe that in this time and age where readers are more likely to skim content, obscenely large amount of words are not a necessity. So you can safely assume that there’s no single answer when it comes to word count for good SEO ranking.

Focus On Your Readers

A better way to go about it is to write for your readers rather than thinking about the minimum word count. Some websites copies are 400 words long, some other 650 and yet others 1300 words like this HubSpot sales page.

  • Be sure to cover everything you can
  • Overcome the most common objections
  • Showcase your product/service
  • Connect with your audience
  • Incorporate a good, clear call to action

The Bare Minimum

Having said that, it’s important to ensure that your website pages and blog posts contain a minimum amount of words so as not to be considered “thin on content” by Google.

Around 400 words should be ideal for starters. If you want to go for a long form copy, 750 words to 1500 words are ideal.

What about My Keywords?

So how many keywords should you incorporate in a page or post? Ideally, optimise for on one primary keyword and incorporate some secondary keywords that are relevant to the primary keyword. For instance, one of our keywords is: SEO Warrington

If that’s our primary keyword for a particular page, what are the secondary keywords? Here are some examples:

  • SEO
  • Search engine optimisation
  • Marketing
  • Online marketing
  • And so on
In Conclusion

So there you go. Whether you write 400 words or 4000 words, it is important to ensure that your content is focused on the reader. Do not stuff your page or post with keywords, which is a sure-fire recipe for disaster. Need help with SEO. Get in touch with our SEO Warrington agency today.

Written and published by Blue Whale Media.

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