Off-Page SEO Strategies For Small Businesses
For any business to thrive, an online presence is crucial. However, having an online presence alone will not benefit your business. You should ensure that your website shows up in the SERPs, where people can easily find it. And off-page SEO gives you the perfect opportunity to do so!
In this blog, we’ll take you through what Off-page SEO is and its importance. Additionally, we’ll also provide some effective off-page SEO strategies that will help you drive traffic to your website with the help of a good SEO agency in Warrington.
Off-Page SEO – What Is It?
In laymen terms, off-page SEO refers to the activities that take place outside your website to help improve its chances to rank higher on search engines. In other words, any strategy that doesn’t involve publishing content inside your website can be termed off-page SEO.
Some common off-page SEO strategies include video marketing, content marketing, link building, guest posting, social media marketing, and podcasting.
So, what’s the purpose of off-page SEO? Off-page SEO activities help Google understand what others think about your website. It also makes search engines know how credible or authoritative your website is. For instance, when there are several trustworthy websites linking back to your site, search engines can make out that your website provides valuable content.
According to Moz, off-page SEO provides your website with trustworthiness, authority, and relevance – elements that are essential to rank in search engines.
Importance of Off-page SEO:
According to a study made by Backlinko, it was found that a direct correlation exists between the number of backlinks on a website and Google ranking. Besides, Google has also confirmed that they still depend on the PageRank algorithm in ranking – a system that looks into the quantity and quality of backlinks on a website.
Not only that, but Google also stated that they turn to other off-page SEO signals as a ranking factor. According to our own Warrington web design company, if you want to be recognized by leading search engines like Google, off-page SEO is key!
Here are some effective off-page SEO strategies that you should use for improving your rank in search engines and drive more traffic.
Top 3 Off-Page SEO Strategies
Link building is a simple process of generating quality inbound links from credible sources to your website. Backlinks that point back to a URL helps search engines know that the site is reliable and trustworthy. Thus, it can make the website rank higher in search engines where people can easily find it.
One major advantage of link building as an SEO strategy is that it helps generate traffic on your site and helps you stay ahead of the competition without advertising.
Social Media Marketing:
Did you know? 97% of digital consumers are active on social media platforms every month. This means the social media platform is a massive pool of potential customers.
Though social media marketing has nothing to do with how you perform on search engines, it can be a great way of leveraging social networks and engaging with your audience.
Content marketing is often related to on-page SEO in the context of creating and publishing content on your website. However, on a wider dimension, content marketing falls under both on-page and off-site SEO. When it comes to off-site SEO, here are some content marketing strategies that may work for small businesses:
- Survey, case studies or research
- Ebooks or whitepapers
- Blog posts