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Does PPC Increase My SEO Rank?

A common question many of our clients ask is – “does PPC campaign help improve my SEO ranking?” The truth is that a PPC campaign does not affect your organic ranking. As a website design company Warrington, we provide SEO as well as PPC services to our clients, and over the years, we haven’t found any link between the two.

PPC & SEO are Independent of Each Other

You have a website, and you are doing some SEO. You do not have any PPC ads running, and your website is not ranking well. Now you decide that you want to run a PPC campaign. So now you have the same website, the same SEO campaign and the same ranking as before (not on the first page of SERPs).

Will a presence in PPC now enhance your SEO ranking?


That’s right. Just because you are paying Google to run your ads, you do not get any favourable treatment. Similarly, just because you do not run PPC ads, does not mean Google will penalise you.

That’s the long and short of it.

Need help improving your organic rankings? Get in touch with Blue Whale Media, a trusted website design company in Warrington.

Your Website Should Have a Good SEO Strategy

The only reason Google will rank your website in the top spot is when it finds your website/page relevant to a particular search query. Here are some aspects Google will look for when ranking your website:

  • Your site’s structure
  • The content on your site
  • Your website’s authority

  If your website has a good standing along these parameters, Google will reward you with a good ranking, and not otherwise.

PPC & SEO are Both Great Marketing Strategies

It’s a good idea to put in place a good PPC campaign alongside your SEO efforts.


A PPC campaign can bring some quality traffic to your website until you gain first-page ranking in organic results. And even if your website has a good organic ranking, a PPC campaign can help put your brand in front of your target audience. This will ensure that your brand stays on the top of your visitors’ minds.

Blue Whale Media Can Help

We have years of experience in both SEO as well as PPC. Whether you need help with SEO, PPC or both, we are happy to help. We have a team of SEO specialists as well as PPC experts who will help achieve your goals. Get in touch with us today for a free consultation.