Blue Whale Media Web Design Warrington

Using Segments within Your Blogs

When you go shopping for new wear, online or in a local store, which section do you visit first? The gents or ladies clothing? Good! When in England at a great restaurant, do you request for the menu in English or your local language?


Well, that’s the same concept to apply in your Web Design Warrington. As you’ll note, the answers to the above questions are not the point. The point is, the answers may be the same or not.

As such, do you own an online store that sells the above products? Well, you need to ask yourself similar questions. In that way, you’ll be able to segment potential visitors in accordance with their needs.

Here’s what you need to know before you segment your blogs.

Blogging for a profit

Before segmenting your blog, you need to know the reasons why. In most cases, your Web Design Warrington aims at the following:

  • Make money from promotional content. Either affiliate links or selling your own products
  • Make money from promotional content without alienating your audience

The main challenge being how to commercialize the blog while maintaining the reason why people visit your blog. In most cases, you may blend the commercial intent with your content.


If done well, you’re able to satisfy both needs. But through segmentation, you can make sure that in a given type of content receive it. Whereas, the ones who don’t have any interest in the content, don’t receive it.

But how do you achieve this outcome? By figuring out the following.

  • A way to identify every group with a criterion relevant to your goals.
  • Once you identify them, a means to segment and maintain communication with each group separately.

At times, it may be difficult to use the content on your blog to accurately segment your readers. At times, you need people to read the content with no sales. At other times, you want to make as many sales as you can, without turning away readers.

Your Web Design Warrington should appreciate that the people buying from you are a tiny percentage. As such, if you advertise your products all day, you may lose your constant visitors.

Unless you can continually replace the people you lose, your Web Design Warrington should maximize on audience growth and retention.

Segmentation Options

There are different ways you can use to get to your audience. The most common being text, audio, video, and podcasts. As such, you can segment your audience in this way

But if you want to make money, then your Web Design Warrington cant segment people based on this design. It’ll only work if you want to increase traffic to your site as it allows you to reach different people using various media.

If you Web Design Warrington to segment visitors works perfectly, your blog will grow exponentially.

In conclusion, most people think that Web Design Warrington to segment their blog is tiresome. For instance, how do you get the right methods to segment every group? Such people think, why not give my content to all the readers. Well, they’re wrong.

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