How to write engaging content on social media

Social media posts: How to write engaging content?

When it comes to social media posting, the way in which you write your posts is the key to engaging with your audience. The more engagement you have on a post, the bigger the reach. With 3.8 billion users on social media platforms, your brand’s social media could put you in front of a huge audience. To achieve that massive reach, you’ll have to engage users, which means taking the time to craft smart and creative social media content

At Blue Whale Media, our team of social media marketers works with our content writers to create content for our social media audience that is always engaging. Here are their suggestions on boost engagement and make your social media content stand out from the rest.

How to increase social media engagement?

Social media content depends on your audience and what you aim to achieve. Try to understand what your audience is looking for; for example, if you’re managing an account for a university, users are going to be looking for educational and informative content, so this is what you need to provide. These could be tips or tricks for effective learning, productivity ideas, or interviews with professors or students. The main idea of this content is to get the audience engaged; your main focus is to provide appropriate content that does not distract viewers. 

Building a Brand

It isn’t as simple as creating a Facebook account; anyone can do that. If other platforms could be relevant to your audience, you should make the most of multiple platforms to expand your online presence. Once you’ve set up your accounts, you need to be proactive and post regularly. To successfully build your social media presence, you should first analyse when and where your audience is engaged. Don’t get disheartened or lose sight of social media’s value if you aren’t getting many likes or shares straight away; this will take time and persistence.

Sharable visuals

Visual content is far more sharable and engaging than written content on its own. It’s also the quickest way to grab users’ attention, especially with a strong image, video, or graphic. 

  • Keep it simple. Don’t try to overcomplicate what you’re doing. A clear, simple image that communicates your brand and message will be easier to understand at a glance. 
  • Careful colours. Your visuals may stay true to the colour scheme of your brand and logo, which is great; it never hurts to think about your use of colours. 
  • Over editing. You want your content to look natural and feel effortless, so try to keep your themes and edits consistent; your audience will see your post and know it’s you. 
  • Add a call to action. Make sure to tell people what you’d like them to do by adding a call to action, such as ‘contact us’ or ‘learn more’ which can drive interaction. 

No matter where your social media content is lacking, there are always ways to improve results. Everyone is different and everyone has different tastes, so be sure to publish content that will reach a wide audience. At Blue Whale Media, our expert team of social media marketers can help you achieve the social media success your business has dreamed of; get in touch today!