Why You Should Use Long Tail Keywords

Every time the SEO Cheshire team discuss SEO with clients, one of the first topics of discussion is invariably keywords. What kind of keywords should I target? How can I make the most of these keywords? How do I choose keywords?

There are several kinds of keywords such as those based on user intent and those based on search volume. Let’s see how long tail keywords can help your business.

Long Tail Vs Short Tail

Short tail keywords are essentially primary keywords. They are very generic; usually one or two words long and essentially describe the niche. Examples include terms such as cleaning, SEO or web design.

Long tail keywords on the other hand are highly specific. Examples include “best SEO Cheshire agency”, or “carpet cleaning services in Cheshire”.

Benefits of Targeting Long Tail Customers – Insight From Our SEO Cheshire Team

  • Easy to rank for
  • Instance source of new traffic
  • Reach your target audience
  • Improved conversion rates when compared to generic or standard keywords

How to Find Long Tail Keywords?

AdWords Keyword Planner tool is not the best place to find long tail keywords. Here are some great ways to find long tail keywords for your business.

Google Instant Search – Simply enter your primary search term in Google search bar, but do not hit “Enter” key or “Search’ button. Google will suggest long tail keywords. This is a great place to begin.

Speak to an SEO Cheshire Agency – Our SEO Cheshire experts would be happy to help finding the right set of long tail keywords for your business.

Talk to Blue Whale Media today.

Contact us on 01925 552050 now for a free website audit and consultation.

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