What to consider when choosing what to sell on an eCommerce website

Picking Your eCommerce Platform

First, you have to pick which platform you wish to use for your eCommerce. Picking the right eCommerce platform for your website is the first and probably most major choice you have to take, so consider all your options wisely.

WooCommerce is the most prevalent eCommerce platform on the planet. It is anything but difficult to utilise, and you can use it to sell all sort of items and take advantage of many different types of payment gateways such as card, PayPal, Stripe and more. Visit our website for more information on using WooCommerce for your eCommerce website.

In the event that you need specialised and advanced features, you may wish to check out another platform: Shopify. It is a completely facilitated system that deals with all the specialised areas of eCommerce. The catch here is that you will pay somewhat more, and your costs will develop as you make more deals.

Read about our blog all about WooCommerce vs Shopify to compare the two eCommerce platforms.

Delivery and Shipping Costs

Transportation hugely affects the achievement of an eCommerce store. An investigation directed by Business Insider found that high delivery cost is the most common reason for customers leaving a website without completing the checkout.

You would clearly need to choose items that you can deliver and ship at low prices or even free – there is an obvious advantage if you are selling online and digital products or services which don’t need to be physically obtained by a customer.

Stock Management

Stock management can be a long and tedious process for anyone. Some platforms and eCommerce managing systems can automatically control stock on a simple and basic level – such as decreasing the stock whenever a user buys the product. However, adding stock will always be a manual process. Outsourcing is always an option for businesses and can be cheaper than hiring someone just for stock management.

Price

You need to ensure the price of your product works to your customer’s advantage and gives a reason for them to pick your product over your competitors. This doesn’t always mean you need to be cheaper – just ensure your product is actually worth the price compared to the competition.

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