What to Expect from SEO?

As a top rated SEO agency in Manchester, a lot of small businesses hire us for doing their SEO. However, most people don’t know what to expect. They simply know that they want to rank on the top of Google. But in order for us to get you there, we need to do a lot of legwork and many processes need to be put in place. Here’s a look at all that we do as your SEO agency.

Your Perspective

We will begin by getting to know about the keywords you want to be found for. We will then determine if those keywords are realistic at all. For instance, if you want to rank for the word “plumber” it’s highly unlikely, unless you own the domain plumber.com. It is highly generic and highly competitive. However, if you want to rank for the phrase “best plumber in Manchester”, it’s a start. This initial audit and research will help us in setting the course for your SEO strategy.

Keyword Research

Keyword research is the foundation on which a good SEO campaign is built. Without knowing what keyword phrases people are searching for when they’re looking for services such as those that you offer, we can’t rank you. We will ask questions to understand your company, your offerings, your location, your goals, and your target customers. We will then carry out in depth keyword research to come up with a list of keywords to optimise your website for. The keyword research will bring up a bunch of keywords to consider. We will shortlist the ones that have the potential of delivering maximum results for you.

On Page SEO

As your Manchester SEO agency, we will determine which pages to optimise for which page. We will then optimise the page titles, descriptions and the copy. We may edit your content, add images or even update the page slug if necessary. There are several aspects to this process but we will customise the strategy to suit the requirements of your website. We will submit your site and your SML sitemap to Google and other search engines including Bing and Yahoo. We will claim your Google Local business listing if that applies to your business.