Why Is Web Design Important?

So you’re wondering why web design is important? I’ve got 6 key points that will help you to understand why web design is so important.

It’s Sets The First Impression

When your audience first visits your website, it gives them a feel for your company. If your website is visually appealing, it will give them the impression that you are serious about what you do. However, if your website looks unappealing, your

audience will have a negative impression of your business. The reason impressions are important is because positive impressions means that your audience is more likely to stay on your website, rather than turning to a competitor.

It Aids Your Search Engine Optimisation (SEO) Strategy

If your website is clean and easy to read, it makes it easier for the search engine crawlers to index your website. The more information the crawlers can gather, the more it will help towards your visibility on the search engine results pages (SERPs). Therefore, the higher up on the list the more visits your website will get from your search engine optimisation efforts.

It Sets The Impression For Customer Service

Like the first point having a well designed website gives your audience a good impression. One of the impressions it sets is about your customer service. For example, if you have an outdated website, your customers will feel like your company won’t put the effort into helping them, as you didn’t put your effort into your website.

It Builds Trust With Your Audience

A good-looking website will make your audience feel secure and worry-free about using your site and services. The more they feel secure, the more they will trust your company. Whereas a website that isn’t designed well, will give the impression that it is shady. Therefore, it will make your audience skeptical about using your site.

Your Competitors Are Doing It

In business you always have to know what your competitors are doing, in order to remain in the competition. Therefore, having a well designed website will make it easier for your audience to use your site and they will choose you over your competitors. What also helps is if your web design sets you apart from what’s out there, making you seem more interesting than your competition.

It Creates Consistency

If your website is designed properly you will have consistency throughout. This is because you will have the same fonts, style, and layout across your site, making your site look professional, which will make your audience trust your site. Therefore, this will help build your brand, as your audience will become familiar with what your brand looks like.

I hope these 6 points have helped you to understand why web design is important, and how it will impact your business and audience.