Why is WordPress best for SEO?

Let’s imagine that you’re starting a business as an independent bookseller. You sell books at a reduced rate. And you want to tell the world about your amazing service. But how do you do this exactly?

The answer is pretty simple: you create a WordPress website. Why? Because, amongst other things, it offers impressive search engine optimisation (SEO) capabilities. In short, it allows customers to easily find you on the Internet.

Here at Blue Whale Media, the Warrington web design agency, we can advise you on your online marketing strategy and how you can optimise your content in the most productive ways.

So, let’s take our bookseller example and share a few reasons why WordPress has many advantages for SEO purposes.

Permalinks

A permalink allows you to store a URL page permanently. What does that mean exactly? Well, when you create copy, it will be saved indefinitely, even as your website fills up with more material. This is helpful, because blogs – or product descriptions – can live on, and your website users can keep on returning to them. So our bookseller will be able to keep products online without fear of them disappearing. On a technical level, this is possible because WordPress uses the Apache mod_rewrite module.

Pinging

This term refers to the WordPress software updating the major indexes after new content is added. Whenever you upload a fresh blog, for instance, an inbuilt “pinging” system sends out a message that is recognised by the Google crawler (a program crawling and updating the Internet 24 hours a day). So once again, our bookseller can have their newest products appear in search results. 

Plugins

Plugins are extra pieces of software that enhance the functionality of your website. And there are a lot of them. At the time of writing, there are over 50,000 plugins available and many of them can help with your SEO. So it’s no wonder that WordPress newcomers can feel a little overwhelmed when it comes to choosing the right plugins for their site. But we’re happy to share our expertise on this matter here at the Warrington web design agency Blue Whale Media. For our bookseller, for instance, we could find exactly the right plugin that would suit this ecommerce business.

Coding

The structure of any website is hugely important. Here, we’re not referring to the on-screen design, but rather the coding of the site, which runs behind the scenes. You don’t need to learn how to code yourself to create a WordPress site, because it comes with WordPress Themes, which are effectively templates that you can customise. But most Themes are easy for the web to read because their coding follows the high standards of the World Wide Web Consortium.

We’re a web design Warrington based agency and we’re experts in dealing with any WordPress and SEO queries. So feel free to get in touch today.

Email us at: hello@bluewhalemedia.co.uk or call on: 01925 552 050

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