How to Write an Effective Corporate Video Scripts
At Blue Whale Media Ltd, we have extensive experience in creating and developing specialised marketing videos that perfectly showcases the specialised services that we and our customers offer. In this blog, we will discuss our team’s experience of creating effective and engaging and informative scripts that inspire action in target customers.
If you are considering hiring outside help from a professional video production company, it is important that you are aware of the important steps that can be taken to ensure that your marketing video is the best representation of you and your brand.
Step 1 – Write a concise video brief
To be able to write an engaging and informative brief, it is vital that you know exactly what you want to say and who you want to see it. By understanding your target audience, you can cater your video marketing to deliver the exact message that you require. Your video must know what direction it wants to go in or it will fail its fundamental requirement; to inform.
To develop a concise and informative corporate video script, you must first know what you are trying to say. By answering the following questions, you can give yourself a comprehensive foundation knowledge to work from.
- What is the purpose of your video?
- Who is your target audience and what are their online habits?
- How will you distribute your video?
Step 2 – Keep it short and sweet
It is vital to remember that when you are writing a marketing script, you should edit and keep it as concise as possible. Less is often more, as the delicate balance between visuals and sound is important to find. If you fail to edit your script, you may find that your video is exceptionally long and you can risk alienating and losing customers. The perfect marketing video is between 2-3 minutes long. This length ensures that you retain customer focus, which leads to higher conversion rates. Therefore, keep your script concise so that you can include all of the relevant information.
Step 3 – Compliment the visuals
Remember, first and foremost, this is a visual marketing medium. Therefore, what you write must compliment your visuals and vice versa. Your sound and visuals should seamlessly blend together to create a cohesive brand representation. Use your predetermined brief to stay on brand and avoid going off on a tangent.
Step 4 – Remember to edit and tweak any differences against your original brief
Before you publish your video, remember to check the final product against your original brief. It is important to do this check to ensure that your project has stuck to your plan. Take the time to check;
- Does it have calls to action?
- Is it easy to understand and follow?
- Does it achieve your predetermined objectives?
By answering these questions, you can take stock and decide on the most appropriate actions.
Creating effective and engaging video content, you will see an increase in meaningful customer engagement and commitment to your business and brand. It is important when creating any kind of marketing or advertising content that you stay concise, succinct and on-brand to ensure its success.