How to Choose the Right Colour Palette for Your Website

How to Choose the Right Colour Palette for Your Website

As a business owner or brand, you know that creating a strong online presence is crucial to the success of your brand. One of the most important aspects of this online presence is your website, which is often the first point of interaction between your brand and potential customers. An attractive and well-designed website can captivate your audience and make them more likely to engage with your brand. One of the most crucial elements of website design is the colour palette you choose. The colours you use on your website can convey a lot about your brand, influence user experience, and impact how your website is perceived. In this blog post, we’ll provide valuable insights into how to choose the right colour palette for your website, and why it’s important.

At Blue Whale Media, we’re passionate about website design and development. We believe that every aspect of a website, from its layout to its colour scheme, plays a critical role in its success. With years of experience in website design, we know how to create websites that are not only visually appealing but also effective in achieving our clients’ business goals. Our team of expert web designers in Coventry are dedicated to providing the best possible solutions for our clients, and we’re always on the lookout for new ways to innovate and improve our services. In this blog post, we’ll be sharing some of our insights into how to choose the right colour palette for your website, based on our experience and expertise.

Understanding Colour Psychology

Colour psychology is the study of how colours affect human behaviour and emotions. In web design and branding, it plays a vital role in creating a visual identity that resonates with your target audience. Different colours have different meanings and communicate different emotions. For example, blue is often associated with trust and professionalism, while red is associated with passion and excitement. It’s essential to choose colours that align with your brand’s message and values.

Many successful brands effectively use colour psychology in their branding. For instance, Coca-Cola’s classic red and white colour palette evokes feelings of excitement and happiness, while Apple’s sleek and minimalist design uses white space and muted tones to convey sophistication and innovation. Other examples include Spotify’s use of green, which represents growth and relaxation, and Facebook’s blue, which conveys trust and reliability. By incorporating colours that align with their brand’s message, these companies have created a strong visual identity that resonates with their audience.

Factors to Consider when Choosing a Colour Palette

As a website design and development company, we know how crucial it is to choose the right colour palette for a website. The colours used on a website can communicate the brand’s identity, evoke emotions, and influence the user’s experience. When deciding on a colour palette, it’s important to consider the brand’s identity, target audience, and industry.

For example, a healthcare website might use calming and soothing colours, such as blues and greens, to create a sense of trust and professionalism. On the other hand, a travel website might use bold and vibrant colours to convey excitement and creativity. It’s essential to choose colours that align with the brand’s identity and speak to the target audience.

When choosing colours, it’s also important to choose complementary colours that work well together. A useful tool is colour theory, which helps to determine which colours are opposite on the colour wheel and often look good together. It’s also important to avoid clashing colours, which can make a website look unprofessional and difficult to read.

Accessibility is another critical factor when choosing a colour palette. It’s essential to ensure that the colours used on the website are readable for people with visual impairments, such as colour blindness. For example, using a high contrast between the background and text can help make the content more legible.

Tools for Choosing a Colour Palette

When it comes to designing a website, choosing the right colour palette can make all the difference. It can set the tone for your brand and impact how your website is perceived by visitors. But with so many colours to choose from, the process of selecting a palette can feel overwhelming. That’s where online tools come in handy. At Blue Whale Media, we’ve used various online tools to help our clients select a colour palette that aligns with their brand identity. In this blog post, we’ll be introducing two of our favourite tools: Adobe Color and Coolors.

Adobe Color is a free online tool that allows you to create and save colour schemes. It offers various options to choose from, including colour rules (monochromatic, analogous, complementary, etc.) and colour harmony. With Adobe Color, you can also upload an image and create a colour scheme that matches the colours in the image. This tool is perfect for those who want to create a custom colour palette that complements their brand.

Coolors is another free online tool that generates colour schemes with the click of a button. It offers multiple colour palettes and allows you to adjust the saturation and brightness of each colour. Coolors also has a feature where you can lock a specific colour and generate a new palette around it. This tool is ideal for those who want to experiment with different colour combinations quickly.

Both Adobe Color and Coolors are easy-to-use and offer benefits for designing your website. They save time and take the guesswork out of choosing a colour palette. Whether you’re a business owner or a brander, these tools can help you create a cohesive and professional-looking website that represents your brand.

Implementing the Colour Palette

Once you’ve chosen a colour palette for your website, it’s time to start implementing it. Here are some steps to follow:

1. Create a style guide

A style guide is a document that outlines the rules for using your brand’s colours. It includes the hex codes for each colour and how they should be used throughout the website. This guide ensures that everyone working on the website is on the same page and maintains consistency.

2. Use colours strategically

When implementing your colour palette, it’s important to use colours strategically. For example, use brighter colours for call-to-action buttons to make them stand out. Use neutral colours for backgrounds to make text more legible. Make sure to use your main brand colour consistently across the website to enhance brand recognition.

3. Test for accessibility

It’s essential to ensure that your chosen colour palette is accessible to all visitors, including those with visual impairments. Test your website’s colour contrast using a tool like WebAIM’s Contrast Checker. This tool will help you determine if there’s enough contrast between the background and text for readability.

4. Revisit and adjust

As you start implementing your chosen colour palette, it’s important to revisit it periodically and make adjustments as needed. If you notice that certain colours aren’t working well together, don’t be afraid to switch them up. Regularly reviewing your website’s design will ensure that it stays fresh and relevant.


In conclusion, choosing the right colour palette for your website is crucial in creating a strong brand identity and improving user experience. By considering colour theory and accessibility you can create a colour palette that aligns with your brand and enhances the overall look and feel of your website.

Blue Whale Media are here to help you every step of the way. Contact us today to discuss your website needs and let us help you create a stunning online presence for your brand.