Things You Didn’t Know about SEO
You can make the most of your business website only if you have an effective SEO strategy in place. Sometimes, you might feel like the SEO rules change every few hours. That could be true sometimes. That’s why, it’s essential to stay updated and keep up with the changes.
The easiest thing to do is to hire an SEO company Manchester so you can focus on other aspects of your business only you can take care of. Let’s take a look at some things about SEO that you might help you look at it from a new perspective.
Bad SEO Equals Bad Results
Search engines have evolved over the years. What seemed like a good SEO strategy years ago is no longer a good practice. What was acceptable a few years ago is now working against you. Why? That’s because Google and other search engines have changed the rules.
For instance, strategies like link farms, paid links, and keyword stuffing worked many years ago. But today, they all are categorised as black hat SEO practices. What does that mean? It means that these practices are not recognised as healthy, and if you rely on these strategies to rank your website, you may be doing more harm than good.
Mobile Friendly Websites are Good for SEO
If you thought mobile friendly websites are a waste of your money, think again. Google aims to enhance the experience of its users. And a lot of its users these days are from mobile devices.
Recently, Google announced that it will give preference to websites that are mobile friendly. This means that Google will rank mobile friendly websites higher than those that are not mobile responsive.
So if your website is not mobile responsive, it’s time to invest in one.
Viral Content isn’t Everything
Viral content has its value, but it’s rare. What’s important is unique, original content. And what is even more important is to publish content regularly – on a daily basis if you can – to keep your website fresh and relevant. When you work proactively and regularly on your website, it will deliver fruitful results in the long run.
If you think that’s too much work for you to do, hire an SEO company to do it for you.
Contact us on 01925 552050 now for a free website audit and consultation.