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Why ephemeral social media content is important
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Why ephemeral social media content is important

Why ephemeral social media content is important

Why ephemeral social media content is important.

Picture this, you’re staring at the bright white light we call “a social media feed” 

There it is… your favourite brand has posted a story announcing that there will be a huge sale on your favourite product in approximately 3 hours.

You gaze at the countdown feature on their story and you can feel the excitement overwhelm you. 

You make a pact with yourself that you will buy at least two and you tell yourself that you deserve it… because you do. 

However, life happens.

You check back the next day and you are overcome with the dreadful feeling of FOMO… Heartbroken, you make it known to yourself that you will continuously check back in with this company to ensure you never feel this distraught again. You even set a reminder on the business’s social media to be notified when they post. 

This sense of FOMO marketing (fear of missing out) is what brands use to drive sales and engagement. Because after all, no one likes to feel like they are missing out. This is why posting in an ephemeral style is an extremely useful tactic used by companies. The content will disappear after 24 hours which creates a sense of urgency and encourages people to react more quickly to any announcements you may make. 

Where you can use it

Now I know what you’re thinking. Instagram, duh! But there are many other platforms that utilise the similar “story” feature that Instagram is so well known for. Facebook, Youtube, TikTok are all great examples of social media platforms that also utilise the 24-hour story feature. Since the dimensions of stories on most of these platforms are almost the same, you need not make any major adjustments to your creatives before it is fit to be put on all of them. Using countdowns is a great way to encourage engagement across platforms. It creates almost a doomsday reminder of your launch where people are more inclined to remember that there is an event coming up. 

Almost all of these platforms offer the option to broadcast live to your audience. This feature is a great way to communicate with your audience and have that intimacy that you don’t get with other features. It breaks down that barrier that regular static posts create. Lives will typically disappear after it has been broadcasted. It’s a “you had to be there” kinda thing.

Share authentic updates

We all know being authentic is how we build better relationships with our audience. They don’t want to be sold at every 5 minutes. This is why it can be a good option to post interactive content such as polls or throwbacks on your stories. Or when going live you could do a Q&A session where your audience will ask you questions about yourself or your services/ products. By doing this you are reminding people that you are a human too. People like to buy from people as they can see who’s behind the brand.

So now you have a better understanding of what ephemeral marketing is and how you can implement it into your social media marketing campaigns. Don’t forget that FOMO can be a good thing… Want to read more about our marketing tips and tricks? Check out some of our other blogs or head over to our social media to see some of these bad boys in action @bluewhalemedia

Why having a brand identity is pertinent to starting your own business
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Why having a brand identity is pertinent to starting your own business

Why having a brand identity is pertinent to starting your own business

Why having a brand identity is pertinent to starting your own business

Whilst starting a business is overwhelming with organising your products and services there’s one element that you cannot forget. Your brand identity is the foundation of your whole company. Once a brand identity has been established, everything else will be able to fall into place. Everything you do should be in line with your branding. Branding isn’t just about logos and colours, it’s to do with language and overall aesthetic targeted to your target audience. Carry on reading to see other vital parts of your branding identity.

Your unique brand identity

Your brand identity consists of who you are and what you stand for. Everything you do will align with your brand strategy. From the tone of voice to the colour scheme, your branding should be expressed through a multitude of different platforms. From packaging and website design to the way you interact with your customers this shows off your branding. 

This can also help you to fit into your chosen sector whilst making you stand out from your competitors. A brand with a unique name and consistent branding will help to gain a following and more sales. Your business appears more trustworthy when your branding is consistent.

Branding generates new customers, returning customers, and loyal customers

Branding promotes familiarity. Customers are more than willing to do business with a familiar and dependable company than an unfamiliar one. 

One of the most overlooked methods of marketing would be word of mouth. When your company has branding that is enticing to your target audience your customers are more than likely to do the work for you and tell others about your brand.

When your branding is persistent your customers are more likely to buy from you again. They will remember your company either by your great packaging or your fantastic website design. You then become memorable! Making further marketing a breeze… which then makes your returning customers, loyal customers! 

Branding helps you charge what you are worth 

New companies can find it hard to gather a larger audience base. It is common for start ups to just take what they can get, even if this means they aren’t making as much profit as they would like to. As you’re still establishing your customers sometimes small businesses will charge less than you think the product is worth. 

However, when you have an established brand you can come across more professional and can charge at a rate that a larger or more established company would. Your clients are more likely to trust you off the bat and pay the prices that you set. Ensure that your products/services are of high quality, and your clients will be more than willing to pay what you ask.

Now you now know why having a strong brand identity is so important to establish your brand vision. Your message and values also fall into your brand identity and they should be at the forefront of all your business decisions. To make sure you are always remaining consistent and staying true to your brand. 

Want to read more about our marketing tips and tricks? Check out some of our other blogs or head over to our social media to see some of these bad boys in action @bluewhalemedia

Copywriting vs Content Writing- Why Is It Important To Have Both?
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Copywriting vs Content Writing- Why Is It Important To Have Both?

Copywriting vs Content Writing- Why Is It Important To Have Both?

Copywriting vs Content Writing- Why Is It Important To Have Both?

A huge part of a successful campaign and project is to have well-written text that your audience can relate to. Whether you are giving value or trying to make a sales conversion having a professional writer aboard your team is vital. Now I know what you’re thinking, do I hire a copywriter or a content writer? In this blog, we will be going through the different responsibilities of each to help you make an informed decision!

What on Earth is the difference?

I mean, recognising that there is a difference between the two is an accomplishment in itself! You have already conquered half the battle… A long story short: A copywriter sells, while a content writer informs. Being able to provide value to your projects is where your content writer will come in. Longer and more in-depth writing is how a content writer will conduct their work, whereas a copywriter will stick to short and snappy forms of writing. 

Copywriting, let’s talk specifics…

Copywriting is a specific form of marketing that is typically used across print and digital media. This can range anywhere from slogans and taglines to writing social media posts. Copywriters aim to persuade their audience and convert them into customers. Whilst content writers and copywriting both require a strategy to ensure optimal results, the strategies for both can look very different. Copywriters are typically looking for more instant results with their projects and being able to adapt them promptly. 

Content Writers

Content writers are here to give us value and reputation. They work with a more long-term strategy working closely with SEO experts in Manchester. Although copywriters must have a good understanding of SEO, content writers will need extensive knowledge of SEO and how they can incorporate it into their work. You’ll find that content writers may be responsible for more of your blogs, newsletter, articles and other content that can provide value and reputation to your company. 

Why do you need both?

There are some crossovers in terms of platforms and projects however, the specialities of each position is vastly different. As you can see content marketing is extremely important to enhance the performance of your business. For effective and successful marketing you need to be able to not only draw in your potential customers and create sales but also provide value and quality to maintain customer retention and a loyal audience base. 

There comes a time to convince, persuade, and convert people. But, it’s definitely not all the time. Allocate time to delivering value with no strings attached and don’t forget to thank your local marketing content writers for their service!

If you want to read some more of our blogs, feel free to check them out here! 

Or visit our social media to see what else we get up to: @bluewhalemedia

Social Media Content Ideas for 2022
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Social Media Content Ideas for 2022

Someone holding an iPhone displaying an Instagram feed.

Social Media Content Ideas for 2022

Are you struggling to find content ideas for social media marketing? Don’t worry, here at Blue Whale Media we’ve got you covered. Coming up with engaging and refreshing social media content in 2022 can be draining on your creative battery. But stay tuned, in this blog we will be discussing some exciting ideas that you can implement into your next batch of social media content.

Personal story / introducing yourself

When introducing more of yourself into your social media marketing strategy begins to humanise your brand. Creating a more personal and trustworthy customer relationship. Why not introduce yourself? Your customers will want to see the face behind the brand. People trust a friendly face more than a mysterious faceless brand. Potential customers are more likely to buy from people!

Videos 

Did you know that the most engaging content for your social media in 2022 is video materials? As we all know video content gained popularity with the rise of social media platforms such as TikTok. But other platforms such as Instagram and Facebook now have their own feature to try and compete with the exponential growth of TikTok. Creating video content it means you can publish across multiple platforms at a time to enhance your chance of engagement.

Polls

Let your customers have their say! People love to interact which is why including features such as polls is a great way to communicate with your audience. Not only will you increase your engagement but you also get to see the opinions of your followers and this is a great way to plan out your social media content so your followers get to see exactly what they want.

Reshare old content 

Now, I know what you’re thinking… “Sharing old content? Surely, that’s just lazy”. Well, you are mistaken! Repurposing old content is a great way to show how far you have come. Not to mention all your new followers haven’t seen your old content, so it will be new to them! Resharing old social media content can save you a lot of time and money and who doesn’t want that?

Shoutout or mention your clients

Give your clients the attention they deserve! User-generated content is a great way to show your appreciation to your loyal audience. Spend your time commenting and connecting with your followers to build a better customer relationship. Enhancing the user experience of your social media presence allows for your audience to continue to come back to your profile and develop into a retentive customers.

​​Share what inspired you to create your product or start your business

Started from the bottom now we’re here kinda thing… show your audience your muse, what inspired you to bring your business to life and what encourages you to carry on? Do you remember those days creating mood boards on Pinterest? So be a show-off, everyone started off somewhere. By showcasing your audience your progression is a great reminder for those to see that you’re always evolving and they should stick around to see what else is to come…

Just for fun 

Why is everyone so serious these days? Let your hair down a little and post something funny or shareable to your audience. Doing this helps to create a better customer relationship by showing you’re not all “sell, sell, sell” It could be something that you’ve found elsewhere that you think your audience would enjoy. This is a great way to vamp up your social media content and add in something new.

There you have it, 7 new ideas that you can use to spice up your content for your social media. In 2022 it can be hard to think of new ideas to keep your content fresh and engaging for your audience, don’t forget to just have fun with it! Check out our other blogs for more helpful tips and tricks for better social media marketing. 

To see some of these ideas in action check out our social media! @bluewhalemedia

Types of Content to Post to Spice Up Your Instagram Feed
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Types of Content to Post to Spice Up Your Instagram Feed

Types of Content to Post to Spice Up Your Instagram Feed

Types of Content to Post to Spice Up Your Instagram Feed

Are you beginning to feel the drag of social media? Posting the same content over and over? If you’re feeling bored then it is safe to say that your audience definitely is as well. But don’t worry, our marketing team here at Blue Whale Media is here to save the day and give you some fun and creative ways to reignite that love for your beloved social media platforms.

In this blog, we will be going over some new content ideas as well as some little tips and tricks to keep in mind when you’re making content in the future. You know what to do… keep reading to find out more!

 

If you have been creating the same type of content for a while you can feel yourself slowly becoming stagnant. Maybe that’s with your ideas, your engagement or even your motivation.

But let’s go back to basics for a second. Your social media content should express your business and what you stand for. Go back through your market research and see if you can look at it from a different angle. How have your customers changed/ what are their behaviours like in the day-day? I think it’s also time to remind you that only 25% of your content should be related to selling something. The other 75% should be content your customers can relate to or learn something from.

Instagram Reels

Now we all know TikTok has taken the world by storm. But Instagram actually has its own version of this on its platform. If you’re not looking to venture to a completely different platform and build your following up again then Instagram Reels will be a perfect option for you. You could follow fun trends, post behind the scenes or even go all out and create videos talking about your products/ services (people love to see whos behind the brand)

Carousels

Old but gold. Instagram Carousels are a great way to show a collection of images you may not want to post on its own. You could use this feature to tell a story of how you got to the finished product or even a before and after post. This is a great way to show your audience all the hard work that goes into your product or service. This can create a sense of authenticity and really help to humanise your brand. Which can result in a better customer relationship.

Collaboration Posts

Instagram Collabsare a fairly new feature. Instagram has introduced a feature where you can collaborate with other Instagram accounts. Use this feature to inspire you to collaborate with other companies and work with other creatives. They could be within your industry or it could complement your work. Instagram Collabs gives full credit to everyone involved while improving the reach, brand awareness, and engagement of every piece of collab content you share.
 
Feeling inspired yet? Take back your social media content and come up with some fun and fresh ideas to spice up your profile.
 
Check out our social media to see some of these bad boys in action: @bluewhalemedia
 
 

 

Why Your Market Research Is The Most Important Step In Your Campaign
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Why Your Market Research Is The Most Important Step In Your Campaign

Why Your Market Research Is The Most Important Step In Your Campaign

Why Your Market Research Is The Most Important Step In Your Campaign

We all know that we marketers can get a little too excited about our next campaigns and just want to dive in headfirst. Well, I can ensure you that this will not be a big splash but more of a belly flop. Yikes.

Market research will be your best friend when it comes to planning your next marketing campaign. It ensures you’re staying true to the brand and you will more than likely receive higher conversions. Want to find out just how crucial market research really is? Then keep reading.

You Can’t Understand Your Customer’s Wants & Needs

How are we supposed to understand our customers without learning about them first? We all know who our basic demographic is but what if we dove in deeper? Learning about their lifestyle, their income the types of people they may surround themselves with. This helps you to understand the decisions they make and how you can truly begin to see the idea from their perspective. Being able to consider the finer details of their behaviour and lifestyle will streamline your marketing.

It’s Important To Keep Up To Date With Competitors

Keeping one eye on your competitors will really help you to get the one up. Now don’t get me wrong, I’m not saying you need to watch them like a hawk, but observing the way they go about their social media campaigns or their email marketing is a great way to take inspiration from someone else in your industry. Observing their success and trends can help you make a more informed decision on what you may want to do next.

Everything You Do Should Refer Back To Your Market Research

Market research should be the first thing you do before executing any type of content. Your market research won’t just tell you about your customers but it will also help you to plan what content to make. You will be able to make well-informed decisions and be able to back it up with the research.

When making your content every decision you make should coincide with your research findings. This is to ensure you will receive optimal results at the end of your campaign.

Customers’ Behaviours Are Always Changing

Trends are always changing, which can really influence your audience’s behaviour and opinion about certain topics. It’s important to keep up to date with this as you don’t want to try and contribute to trends that don’t suit your products or business model as this can be a waste of your time and marketing efforts.
 
So I hope this blog has persuaded you to take the next steps with your market research and really dive into the behaviours of your audience. Once you have learned about this you will be able to target your campaigns directly with the correct information behind you.
 
Don’t forget to follow us on our social media to see more business updates and other great offers: @bluewhalemedia
 
 
Why Your Market Research Is The Most Important Step In Your Campaign
, ,

Why Your Market Research Is The Most Important Step In Your Campaign

Why Your Market Research Is The Most Important Step In Your Campaign

Why Your Market Research Is The Most Important Step In Your Campaign

We all know that we marketers can get a little too excited about our next campaigns and just want to dive in headfirst. Well, I can ensure you that this will not be a big splash but more of a belly flop. Yikes.

Market research will be your best friend when it comes to planning your next marketing campaign. It ensures you’re staying true to the brand and you will more than likely receive higher conversions. Want to find out just how crucial market research really is? Then keep reading.

You Can’t Understand Your Customer’s Wants & Needs

How are we supposed to understand our customers without learning about them first? We all know who our basic demographic is but what if we dove in deeper? Learning about their lifestyle, their income the types of people they may surround themselves with. This helps you to understand the decisions they make and how you can truly begin to see the idea from their perspective. Being able to consider the finer details of their behaviour and lifestyle will streamline your marketing.

It’s Important To Keep Up To Date With Competitors

Keeping one eye on your competitors will really help you to get the one up. Now don’t get me wrong, I’m not saying you need to watch them like a hawk, but observing the way they go about their social media campaigns or their email marketing is a great way to take inspiration from someone else in your industry. Observing their success and trends can help you make a more informed decision on what you may want to do next.

Everything You Do Should Refer Back To Your Market Research

Market research should be the first thing you do before executing any type of content. Your market research won’t just tell you about your customers but it will also help you to plan what content to make. You will be able to make well-informed decisions and be able to back it up with the research.

When making your content every decision you make should coincide with your research findings. This is to ensure you will receive optimal results at the end of your campaign.

Customers’ Behaviours Are Always Changing

Trends are always changing, which can really influence your audience’s behaviour and opinion about certain topics. It’s important to keep up to date with this as you don’t want to try and contribute to trends that don’t suit your products or business model as this can be a waste of your time and marketing efforts.
 
So I hope this blog has persuaded you to take the next steps with your market research and really dive into the behaviours of your audience. Once you have learned about this you will be able to target your campaigns directly with the correct information behind you.
 
Don’t forget to follow us on our social media to see more business updates and other great offers: @bluewhalemedia
 
 
business-instagram-story-ideas
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Fun & Creative Ideas You Can Use for Your Business’s Instagram Story

Chiang,Mai,,Thailand,-,Sep,04,,2017:,A,Man,Hand

Fun & Creative Ideas You Can Use for Your Business’s Instagram Story

Well well well, so you’re looking to venture into the world of Instagram stories. Now, you may be thinking that Instagram stories are a pointless feature on the platform. You have been mistaken, my friend. Very mistaken.

They can be a fun and exciting way to showcase your business and your services in a less formal way. Whilst your stories should still adhere to your brand identity they can be a way to show a little more personality and learn more about your audience. In this blog, I will be going over some playful and creative ideas you can try out for your business’s Instagram stories.

Product Promotion

You can use your stories to remind your audience of any upcoming products you may be releasing. Getting exposure for your product launch may be difficult as you don’t want to be spamming your follower’s feeds as this may result in a loss of followers. Yikes. No one wants that.

With Instagram’s handy new feature you can send your followers directly to a specific web page. Getting your audience from point A to point B is, as you know, the most important part of product marketing. This little feature can be a great way to increase engagement through to your website.

Polls

These little beauties are a great way to get your followers to interact with your content. You can ask a question to engage your audience: either make it about your business or even ask fun and easy questions (something that people don’t have to think too much about). Instagram polls are a great way to keep your audience interested in your stories.

Throwback

Everyone loves a little “Throwback Thursday”. Showing posts from 1 or 2 years ago allows your followers to see how far you have come. It can be heartwarming to reflect on the past and learn from what you have done previously. Bringing back things you once loved but had completely forgotten about could be a great new campaign.

Behind The Scenes

You may have spent hours curating the perfect Instagram feed. But people love to see the work in progress! This is a great way to humanise your business and show people all the hard work that you produce. Posting a little time-lapse or the various stages of the finished product can really help to show your followers that there is a person behind the scenes without interrupting your main Instagram content.
 
These are just a few ideas you can use to spice up your Instagram stories. But don’t forget to still follow your brand guidelines and post content that is relevant to your business. Creating strong and interesting graphics for your stories can be done through additional design platforms such as Canva. This is a great way to ensure your stories are following the same guidelines as your main posts.
 
Thank you for reading and don’t forget to check out some of our other blogs about digital marketing.
 
If you want to see some of our stories as inspiration, then head over to our Instagram @bluewhalemedia
 
 

 

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Beginners Guide to Proactive Marketing

Proactive,Word,In,Wooden,Cube

Beginners Guide to Proactive Marketing

In this digital age, it’s important that we are keeping on top of our data. Our data doesn’t just tell us about our target demographic, but it gives us accurate information about how our audience behaves.

Don’t get me wrong I know the word “proactive” can be quite daunting. But hear me out, proactive marketing can change the performance of your campaigns for the better. Now, you don’t have to be watching your campaign like a hawk 24/7 but if you want to know about the importance of proactive marketing then keep reading.

But What is Proactive Marketing?

Most of us are used to planning, prepping and setting live our marketing campaigns in the hopes they work out for the best. Then when the campaign is over we go through all of our data and look for areas to improve for next time, then have to start the process all over again. Now, this may have worked decently for most of us so far but this could be a long and drawn-out way to improve our campaigns.

Constantly having to start over your campaign process, again and again, can be hindering your overall success. By using proactive marketing you’re taking advantage of the data and technology you have to create a more efficient and effective campaign. 

Proactive marketing is all about using your real-time data while your campaign is running. By looking at your data and metrics you can then find the correct solution to any issues you may be having.

It’s all about adaptation.

We have a plethora of software and methods of retaining this data so why not get into the habit of using them throughout the process of your campaign. Social media marketing is a great way to implement this. By viewing your consumer’s behaviour as the posts/ ads are running you can see any areas of improvement and act upon them. Spotting issues or problems will not only save you time but also money. It’s all about maintaining the campaign to ensure that everything is working correctly. It also means you will always be in the loop and you know how everything is running.

Conclusion

 
So there you have it, the importance of using real-time data to ensure you’re maintaining your campaigns. Saving money and time is a marketeer’s dream when it comes to reviewing the data analysis after you have completed the campaign. You’re able to solve issues at the cause and it will overall result in better success, and who doesn’t want that right?
 
Interesting about finding out more about our other marketing tips and tricks? Don’t forget to check out our other blogs to be a marketing expert!
 
 
, ,

Beginners Guide to Proactive Marketing

Proactive,Word,In,Wooden,Cube

Beginners Guide to Proactive Marketing

In this digital age, it’s important that we are keeping on top of our data. Our data doesn’t just tell us about our target demographic, but it gives us accurate information about how our audience behaves.

Don’t get me wrong I know the word “proactive” can be quite daunting. But hear me out, proactive marketing can change the performance of your campaigns for the better. Now, you don’t have to be watching your campaign like a hawk 24/7 but if you want to know about the importance of proactive marketing then keep reading.

But What is Proactive Marketing?

Most of us are used to planning, prepping and setting live our marketing campaigns in the hopes they work out for the best. Then when the campaign is over we go through all of our data and look for areas to improve for next time, then have to start the process all over again. Now, this may have worked decently for most of us so far but this could be a long and drawn-out way to improve our campaigns.

Constantly having to start over your campaign process, again and again, can be hindering your overall success. By using proactive marketing you’re taking advantage of the data and technology you have to create a more efficient and effective campaign. 

Proactive marketing is all about using your real-time data while your campaign is running. By looking at your data and metrics you can then find the correct solution to any issues you may be having.

It’s all about adaptation.

We have a plethora of software and methods of retaining this data so why not get into the habit of using them throughout the process of your campaign. Social media marketing is a great way to implement this. By viewing your consumer’s behaviour as the posts/ ads are running you can see any areas of improvement and act upon them. Spotting issues or problems will not only save you time but also money. It’s all about maintaining the campaign to ensure that everything is working correctly. It also means you will always be in the loop and you know how everything is running.

Conclusion

 
So there you have it, the importance of using real-time data to ensure you’re maintaining your campaigns. Saving money and time is a marketeer’s dream when it comes to reviewing the data analysis after you have completed the campaign. You’re able to solve issues at the cause and it will overall result in better success, and who doesn’t want that right?
 
Interesting about finding out more about our other marketing tips and tricks? Don’t forget to check out our other blogs to be a marketing expert!
 
 

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