Pintrest Marketing

How Brands Can Leverage Pinterest To Make Sales
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How Brands Can Leverage Pinterest To Make Sales

Pinterest marketing

How Brands Can Leverage Pinterest To Make Sales

Over time Pinterest has become a place where you are able to save images to boards for ideas that you might want to do in the future. Pinterest has now become the worlds largest visual discovery platform.  This has allowed brands and companies like ourselves to use Pinterest in ways to promote our brand, and it has become an excellent marketing tool.

 Why Pinterest 

Over 90% of the top searches on Pinterest are unbranded. This makes a great place to be branding your own business on a platform where there isn’t much competition. But you should do this in the right way. Pinterest has said you should add a small logo in one of the four corners of your pin. This can be done quickly, and this is what we do for most of our pins. We usually put our logo in the corners, but you can play around with your pin designs and make it fit wherever you want.

Have a design in mind

When it comes to anything that is going to be posted on the internet, you need to think about how your pins are going to seen on different devices. For example, 85% of people who use Pinterest are using it on their phone, which means that you should be designing your pins mainly for mobile devices. You also need to think about your text size and if you are going to link your pins. You need to make sure that that the text isn’t too small so it is still readable on smaller screens. If you are linking your pin, you need to make sure that your website is also mobile-friendly. If you need a mobile-friendly website, seek the best web design London services.

Have a style

Having your images looking relateable to your site is also important. You don’t want people clicking on a nice picture, and then link goes to a slow and old website. This is why when we post something on our website, we make sure it looks like something we have designed. This will help you build your brand image. By keeping a similar design to the rest of your other content will look better than something that isn’t in your branding.

Social media marketing with Pinterest
Create a shop

A good thing that you can use Pinterest is to make your products and services available through Pinterest. Pinterest has already made this available for you. They have also made it really easy to use, so you are able to set up and feature on your profile. This is called the shop tab. This is a tab where people can see all of the products that you are currently selling. With these pins, I would use links that would directly be sent back to my website, so people can then buy my products.

Pinterest makes this process easy to usable, and they also have a method for importing new products through Pinterest Catalogs. This is easily done. All you need is to have your data source approved, your new products on your website. Pinterest then automatically add your products to their catalogues.

Pinterest marketing

How Brands Can Leverage Pinterest To Make Sales

Over time Pinterest has become a place where you are able to save images to boards for ideas that you might want to do in the future. Pinterest has now become the worlds largest visual discovery platform.  This has allowed brands and companies like ourselves to use Pinterest in ways to promote our brand, and it has become an excellent marketing tool.

 Why Pinterest 

Over 90% of the top searches on Pinterest are unbranded. This makes a great place to be branding your own business on a platform where there isn’t much competition. But you should do this in the right way. Pinterest has said you should add a small logo in one of the four corners of your pin. This can be done quickly, and this is what we do for most of our pins. We usually put our logo in the corners, but you can play around with your pin designs and make it fit wherever you want.

Have a design in mind

When it comes to anything that is going to be posted on the internet, you need to think about how your pins are going to seen on different devices. For example, 85% of people who use Pinterest are using it on their phone, which means that you should be designing your pins mainly for mobile devices. You also need to think about your text size and if you are going to link your pins. You need to make sure that that the text isn’t too small so it is still readable on smaller screens. If you are linking your pin, you need to make sure that your website is also mobile-friendly. If you need a mobile-friendly website, seek the best web design London services.

Have a style

Having your images looking relateable to your site is also important. You don’t want people clicking on a nice picture, and then link goes to a slow and old website. This is why when we post something on our website, we make sure it looks like something we have designed. This will help you build your brand image. By keeping a similar design to the rest of your other content will look better than something that isn’t in your branding.

Social media marketing with Pinterest
Create a shop

A good thing that you can use Pinterest is to make your products and services available through Pinterest. Pinterest has already made this available for you. They have also made it really easy to use, so you are able to set up and feature on your profile. This is called the shop tab. This is a tab where people can see all of the products that you are currently selling. With these pins, I would use links that would directly be sent back to my website, so people can then buy my products.

Pinterest makes this process easy to usable, and they also have a method for importing new products through Pinterest Catalogs. This is easily done. All you need is to have your data source approved, your new products on your website. Pinterest then automatically add your products to their catalogues.

Marketing Company Warrington
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What does our Marketing Company Warrington think will be the essential marketing trends for 2020?

Marketing Company Warrington

What does our Marketing Company Warrington think will be the essential marketing trends for 2020?

To understand what marketing trends are ahead of us in 2020, our Marketing Company Warrington Blue Whale Media take stock of previous years trends and analyse how they perform for a variety of different businesses. Digital marketing is vast and varied and companies can have too many options and schemes to choose from. It is important to take the time to understand what you want your business to take from your digital marketing plan, so our team have compiled a comprehensive list to help you understand what some of the top trends of 2020 digital marketing can offer you and your brand.

Our Marketing Company Warrington team place emphasis on lifecycle marketing

The main role of digital marketing in 2020 is to provide customers with a unified and fully immersive online experience. Through expert branding, your business will present a cohesive customer-facing image. With life-cycle marketing, you can provide your target audience with a strategic and focused long-term marketing plan that is designed to acquire and retain repeat customers. Statistics show that acquiring new customers is more costly to a Marketing Company Warrington than working on a nurturing marketing service that helps the business grow.

Conversational Marketing will grow in popularity according to Marketing Company Warrington

Perhaps one of the most exciting and upcoming trends of 2020, conversational marketing allows consumers and businesses to interact effectively. With the rise of home AI systems such as Siri, Alexa and Echo, customers are beginning to change the way that they purchase. During a recent study of 2000 British Adults, 60% of smart speaker owners admitted to using them to make a purchase within the last year and nearly 22% of them have done it within the last week. Our Marketing Company Warrington team encourage businesses to doctor their content and linguistic choices to better cater to conversation marketing techniques in 2020.

Our Marketing Company Warrington team see customer privacy becoming more important in 2020

In 2019, record-breaking fines arose from companies failing to work within GDPR parameters. Security breaches can have a huge impact on your businesses reputation and can cause your customers to lose faith in your brand. Traditional identification methods are seeing a decrease in effectiveness and ROI, which has encouraged emerging technologies and marketing tools to evolve and flourish. Our Marketing Company Warrington team at Blue Whale Media have seen technological advances like ‘New Identify Management’ or ‘Know Your Customer’ go from strength to strength and predict a further surge in 2020.

Our Marketing Company Warrington team predict a rise in insights-driven marketing

Google Analytics and similar programmes allow companies to gain essential insights into what drives their customer interaction and how they can improve with data-driven digital marketing strategies. At Blue Whale Media, our Marketing Company Warrington team predict a further rise in businesses that use data sets to gain a competitive understanding of their current industry landscape and can effectively develop their marketing strategy.

Conclusion

If you are looking to invest in a new digital media strategy and would like the help of our professional Marketing Company Warrington team, please visit the link below for further information:

https://www.bluewhalemedia.co.uk/marketing/

Marketing Company Warrington
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Trends that our Marketing Company Warrington think will be overlooked in 2020

Marketing Company Warrington

Trends that our Marketing Company Warrington think will be overlooked in 2020

With a fresh year, many businesses are investing in upgraded digital marketing strategies. Everybody may be speaking about similar strategies that are guaranteed to provide results. However, at Blue Whale Media, our Marketing Company Warrington team are dedicated to providing you with a comprehensive list of popular and lesser-known trends that are sure to bring your business success in the coming year. We have gathered interesting trends that are sure to provide your company with a degree of success but we think will not be commonly used.

Relying solely on Google Analytics will not spell success say Marketing Company Warrington

In digital marketing, we are all huge fans of Google Analytics. It would be a lie to say that we do not heavily rely on Google Analytics, but it needs to be a delicate balance to spell success.  Although Google Analytics is a fantastic free tool, it cannot make up for human intuition. Marketing has changed in the past few years and Google Analytics can only offer so much information and guidance. Nowadays, our Marketing Company Warrington team see the success of a website and its marketing strategy lies in incorporating a more complex and thought out data that cannot be taken from Google Analytics.

Marketing Company Warrington see companies optimising for voice search but not sales and revenue conversion

Statistics show that in 2020 over 50% of searches online will be through voice search. This trend is not new and has been developing for the past few years. However, for the number of companies upgrading their content to reflect the change in voice search, only a small percentage are optimising for the adjusted revenue. There are not many solutions available to capitalise on voice searches, but there is Jetson.ai. Jetson.ai works alongside any smart home device and customises interactions and shopping lists in relation to your repeat asks and questions. Our Marketing Company Warrington team are sure that this trend will quietly grow in 2020 and flourish in the years to come.

Marketing Company Warrington think that email will require an overhaul to be effective in 2020

We all know by now that email is here to stay and is a vital tool in any marketers arsenal. However, as with most things, it must evolve to stay relevant. As it stands, our Marketing Company Warrington statistics show that click rates have dropped in recent years and companies have begun to combat this by incorporating chatbots like ManyChat, which leverages Facebook Messenger, Instagram and WhatsApp

An increase in automation and AI from Marketing Company Warrington

Many upstarts and new businesses may not be able to keep up with larger companies and invest in advertising. However, our Marketing Company Warrington team predict that smaller and larger corporations alike will now invest in AI-supported software to even the playing field and create targeted advertising.

Conclusion

2020 will be an interesting year for marketing and companies will need to find ways to stay up to date and relevant within their industry. For further information or to speak to our Marketing Company Warrington team, please follow the link below:

https://www.bluewhalemedia.co.uk/marketing/

Marketing Company Warrington
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What does our Marketing Company Warrington think the top marketing trends of 2020 will be?

Marketing Company Warrington

What does our Marketing Company Warrington think the top marketing trends of 2020 will be?

2020 is both the beginning of a new year and a new decade. Many businesses are committed to developing new and highly specialised online and digital marketing strategies for the new year and our team at Blue Whale Media are no exception. We thrive on offering our customers new and exciting opportunities with the most up to date marketing strategies available. By choosing Blue Whale Media as

your trusted Marketing Company Warrington team, you are guaranteed exceptional service and high-quality work. We have created a detailed and comprehensive list of what we expect to be the biggest marketing trends of 2020.

Our Marketing Company Warrington team predict AI will be a big trend in marketing

Following on from trends in 2019, it is evident to our Marketing Company Warrington that Artificial Intelligence will play a big role in digital marketing this year. Statistics and marketing information shows that in 2020, 50% of search queries will be carried out via voice search. At the beginning of voice searches, 90% of users of voice search complained of poor quality. However, evolutions and upgrades have made voice searching simple and easy so, it is more important than ever to understand the difference between voice and text searches. This difference has a profound effect on the SEO of sites, and artificial intelligence can assist you in analysing and reworking content to work for both searches.

Marketing Company Warrington see an increased focus on video

Updated statistics show us that there is an increase in demand for video content amongst consumers. 96% of buyers admit that a video helps them to understand the details of a product and after viewing, 39% of viewers would call or contact the seller. This is not to say that photography and content have lost their draw, but companies would be wise not to ignore the surge in video popularity. By choosing Blue Whale Media as your trusted Marketing Company Warrington you will receive exceptional quality video content from our professional videography team.

Use Marketing Company Warrington to personalise your content

Companies have worked tirelessly to ensure that their content is specifically targeted to the right audience and sent at the right times, but in 2020, our Marketing Company Warrington team are seeing a rise in personalised content. It has always been the case that customers prefer customised and personalised content. Full content and graphics personalisation for every customer is not viable, but if you take the time to analyse and segment particular demographics, you can offer a degree of personalisation to your customers

Marketing Company Warrington predicts a rise in AI analysing customer emotions

Although AI has no emotions, recent upgrades have allowed it to read the emotional state of comments and feedback. Utilising an algorithm and keywords and phrases, in 2020 our Marketing Company Warrington predicts that AI will be able to emotionally relevant responses to customers.

Conclusion

2020 is set to be a great year for online marketing and showcase what is best about digital advertising. For more information or to see what our Marketing Company Warrington team can do for you, please follow the link below:

https://www.bluewhalemedia.co.uk/marketing/

Marketing Company Warrington

What does our Marketing Company Warrington think the top marketing trends of 2020 will be?

2020 is both the beginning of a new year and a new decade. Many businesses are committed to developing new and highly specialised online and digital marketing strategies for the new year and our team at Blue Whale Media are no exception. We thrive on offering our customers new and exciting opportunities with the most up to date marketing strategies available. By choosing Blue Whale Media as

your trusted Marketing Company Warrington team, you are guaranteed exceptional service and high-quality work. We have created a detailed and comprehensive list of what we expect to be the biggest marketing trends of 2020.

Our Marketing Company Warrington team predict AI will be a big trend in marketing

Following on from trends in 2019, it is evident to our Marketing Company Warrington that Artificial Intelligence will play a big role in digital marketing this year. Statistics and marketing information shows that in 2020, 50% of search queries will be carried out via voice search. At the beginning of voice searches, 90% of users of voice search complained of poor quality. However, evolutions and upgrades have made voice searching simple and easy so, it is more important than ever to understand the difference between voice and text searches. This difference has a profound effect on the SEO of sites, and artificial intelligence can assist you in analysing and reworking content to work for both searches.

Marketing Company Warrington see an increased focus on video

Updated statistics show us that there is an increase in demand for video content amongst consumers. 96% of buyers admit that a video helps them to understand the details of a product and after viewing, 39% of viewers would call or contact the seller. This is not to say that photography and content have lost their draw, but companies would be wise not to ignore the surge in video popularity. By choosing Blue Whale Media as your trusted Marketing Company Warrington you will receive exceptional quality video content from our professional videography team.

Use Marketing Company Warrington to personalise your content

Companies have worked tirelessly to ensure that their content is specifically targeted to the right audience and sent at the right times, but in 2020, our Marketing Company Warrington team are seeing a rise in personalised content. It has always been the case that customers prefer customised and personalised content. Full content and graphics personalisation for every customer is not viable, but if you take the time to analyse and segment particular demographics, you can offer a degree of personalisation to your customers

Marketing Company Warrington predicts a rise in AI analysing customer emotions

Although AI has no emotions, recent upgrades have allowed it to read the emotional state of comments and feedback. Utilising an algorithm and keywords and phrases, in 2020 our Marketing Company Warrington predicts that AI will be able to emotionally relevant responses to customers.

Conclusion

2020 is set to be a great year for online marketing and showcase what is best about digital advertising. For more information or to see what our Marketing Company Warrington team can do for you, please follow the link below:

https://www.bluewhalemedia.co.uk/marketing/

Your Digital Marketing Checklist for 2020
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Your Digital Marketing Checklist for 2020

Your Digital Marketing Checklist for 2020

There’s no better time to start your marketing checklist than at the start of the year! We suggest taking a look back on 2019 and working out what can be changed or even better, what benefited your company. Then think to yourself, have you made a checklist for 2020? A checklist will help you cover every possible aspect of digital marketing to ensure your strategy doesn’t exclude any vital content. This is the year of no boring content!

Video Content

Video is something we’ve been loving recently. There are so many different types of videos that can be created and you can use them on multiple platforms such as social media, websites, articles and even email marketing. For 2020, you want to make sure video content marketing is near the top of your checklist. Within the checklist, you need to plan what content you need for the video and the equipment you need. This will allow you to prepare everything for when you come to filming.

Social Media

Social Media is always going to be a popular aspect of digital marketing. Even though there are new platforms being introduced all the time, all social media will be around for a long time. Each platform offers unique tools and has different types of audiences to target. For this year, social media should also be on your marketing checklist as it opens so many opportunities. Not only does it allow you to sell your services but it also enables you to show your company persona and some behind the scenes shots which customers will relate to. Within the social media aspect of your marketing plan, you should also be planning for social promoting such as Facebook Ads and Instagram Ads. These will help you target a more detailed audience which hopefully will result in more leads.

Social Media Marketing

SEO

If you don’t know already, SEO marketing is a long-term process. Most people think it’s just a quick step but there are a lot of steps in the process of making your website appear on the first page of the search engines and there’s even more work to do to try and get your website right at the top. SEO needs to be on your marketing checklist as if your website isn’t showing up on the search engines on the first page then you’re less likely to get a lot of relevant enquiries.

Email Marketing
Email Marketing 

Email Marketing has been around for years and if you haven’t started a strategy yet then you need to. For 2020, put email marketing on your checklist and see the difference it makes to your whole marketing campaign. For planning purposes, you need to think about what types of emails you will be sending and to what audience. In addition to this, you need to think about the design of the emails. You might need to hire a creative agency to help you do this.

Influencer Marketing

For bigger companies, it’s great to think about influencer marketing. This only really works for certain sectors of business as influencers are usually well known people on Instagram that relate to your business in some way or another. Influencer marketing has become popular over the past few years and it can work wonders for both social media and sales. You can get an influencer to promote your business in many ways such as create ads, wear your products, review your services and much more!

Now you have some items to go on your checklist, it’s time to start actioning them! If you need any more inspiration, head over to our marketing page now: https://www.bluewhalemedia.co.uk/marketing/

Website Landing Page Essentials
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Website Landing Page Essentials

Web Design Liverpool

Website Landing Page Essentials

Except if the establishment of your landing page is solid, any enhancement past that will be a misuse of your time and promotion expenses. Even the slickest, fanciest landing page will release valuable conversions if it comes up short on certain essential components – Web Design Liverpool.

In a joint effort with our companions (and clients!) at Skillshare, we\’ve made a free video intense training on the essentials of a high-changing over a landing page. Regardless of whether you\’re building your first page or need a refresher, you\’ll get an agenda to set up every one of your pages for progress.

Who\’s it for?

Anybody running marketing campaigns! You need to secure each base to make a convincing and high-changing over post-click involvement. More or less: It\’s for any individual who runs paid marketing campaigns and needs to get the most value for their money.

Attention Ratio

If you\’re thinking, \”What\’s going on with sending individuals to my homepage?\” then Attention Ratio is an incredible spot to begin. \”Your site is somewhat of a handyman,\” Ryan clarifies. \”Usually it\’ll have a huge amount of substance for SEO purposes, possibly information about your group… but if you\’re running a marketing campaign and you have a solitary call to action in mind, your site won\’t help you.\”

The more links you have on your page, the more distractions there are from your campaign\’s CTA. You don\’t need individuals to investigate – you need them to act.

Unique Selling Proposition

Reasonably simple, your Unique Selling Proposition portrays the benefit you offer, how you fathom for prospects\’ needs, and what recognizes you from the challenge. This doesn\’t all need to fit in one sentence; rather, it can uncover itself all through the page.

Without taking a gander at the remainder of the page, you know exactly what you\’ll escape this course and how it will enable you to accomplish an objective – Web Design Liverpool.

Social Proof

What\’s more persuading than verbal? The key here is that you\’re building up trust and believability by having another person back you up. That\’s since we don\’t prompt stalking and employing individuals\’ companions. That way, we tell prospects how extraordinary you are, the next best thing is to include tributes on your landing page.

Client cites, contextual investigations, and product surveys are only a couple of the many ways you can infuse social confirmation into your landing page. Consider it a \”seal of endorsement\” woven into your story that shows prospects you convey on the guarantee of your Unique Selling Proposition.

However, making a powerful page includes more than basically designing something that \”looks great,\” and giving clients what they need certainly takes some research. That is because there\’s an unbelievable measure of variety among their audience, reason, aim, product, point, focus, industry, speciality, discernment, purchase in, cost, informing, incentive, and tribute approach.

But there are unifying components that characterize profoundly effective landing pages. In spite of the tremendous potential for variety, a few things do stay steady. High-changing over landing pages frequently share the numerous aforementioned characteristics for all intents and purpose – Web Design Liverpool.

How to Leverage Pinterest to Promote Products
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How to Leverage Pinterest to Promote Products

 

 

Blue Whale Media Social Media Marketing Pinterest Marketing

How to Leverage Pinterest to Promote Products

Pinterest has been around since 2010 and is often swept under the rug by digital marketers and some consider it to be a waste of resources. This couldn’t be further from the truth and Pinterest could be your largest source of traffic that you’ve never seen.

Here’s a fun fact for you: According to HubSpot, 72% of users use Pinterest to decide what to purchase offline.

This sort of traffic could be exactly what you need to give your business the results that it deserves.

Why is Pinterest a great place to advertise?

So, what makes Pinterest a great advertising platform? Well for starters, Pinterest has 250 Million monthly active users. If Pinterest has 250 Million monthly active users and 72% of those users use Pinterest to help them decide what to purchase online, then that is a massive 180 Million users (per month) waiting to be told that your product is right for them.

On top of this, content uploaded to Pinterest has a shelf life of 30 days or more. For some perspective, Twitter content has a shelf life of only a few hours and Instagram content has a shelf life of around 24 hours. This means that your pins will last a lot longer and help you to reach your audience organically more easily than other platforms.

Promoted Pins and Video

Promoted pins are essentially just posts that have been boosted by you In order to gain more traffic. They’re just like regular pins, however, they have a “promoted” label to make them stand out.

Using promoted pins is a way for you to advertise your Pinterest content within Pinterest itself. It is very similar to promoting your Facebook/Instagram or Google posts.

The best part about promoted pins is that if another user shares your content, then the promotion label disappears, and you do not have to pay for the organic exposure.

Target Audience

Understanding your target audience Is so important, and not just with Pinterest. What is the point of selling something if you don’t even know who you’re selling your product to? Are you targeting business owners? Employees? Music fans? Sports fans? The sooner you figure out who you’re selling to, the sooner you can actually start selling.

Value, value, value

Value, Value, Value. If you’re not providing value, then you’re missing the point. People nowadays really don’t care about you or your brand if it doesn’t benefit their lives or directly relate to their values. Why do you think memes are so popular? They’re not popular just because they’re funny, but they’re also very relatable. They bring value to users, which is exactly what you should be doing with your content. Try to make your content as valuable as possible by relating directly to your consumers while still staying relevant to your industry.

Conclusion

To conclude, Pinterest is an amazing platform to use and you should be taking advantage of it. It is a great platform to post infographics and relevant imagery surrounding your business.

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The Rise of Blue Whale Media’s Pinterest Following
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The Rise of Blue Whale Media’s Pinterest Following

Blue Whale Media

The Rise of Blue Whale Media’s Pinterest Following

Gaining followers isn’t as easy as it seems. Trying to persuade the people of Pinterest to follow your page is a tough task. When I took over Blue Whale Media‘s Pinterest, we had three followers… After much research on how to gain followers and what to post, I found out that merely posting things that people want to see will result in the growth of our page. Which is precisely what we did.

How we gained our followers

We began by following people that worked in the same industry as us and then finding people that were interested in what we do. From doing this, it took a long three months to go from 3 followers to 7. This was a huge achievement that we were all so excited about and it didn’t stop there! We then began uploading all the work we have done in the past and recent work on a regular basis and the followers started flooding in.

Our boards

The key is to organise your page by creating boards. This makes your page appear more professional and it’s much easier for other pinners to find out more about you. I started by creating a board for each service Blue Whale Media offer; App Design, Website Design, Social Media and Logo Design. This kick-started our page and it appeared well put together and professional. Once these boards were getting more attention, I decided to create additional boards for Mailchimp, Portfolios, Roller Banners, Business Cards and everything else we have created or will be creating.

Coming Soon

Blue Whale Media have exciting news for all you Pinners out there. Our new service DRONE MEDIA is coming to Pinterest. You will get to see our drones in action and the footage these monotonous robots can capture. Starting with trial footage and photographs of the drone, we will be adding to this board on a more frequent basis now that our Drone pilot is now a qualified drone pilot after passing his course.

How we plan to continue to grow our Pinterest

Going forward with Pinterest, we will continue to upload new and current work that is being created as we speak! We will be following everyone that is relevant to us and anyone that shows interest in any of our services. By searching keywords that are relevant to us, we can find people in the same sectors.

How Blue Whale Media can help your Pinterest

Blue Whale Media now knows all the tricks and can get your Pinterest. We help visitors from Pinterest convert into leads or sales faster than from other social media sources. If you rely on your website to fuel your sales and marketing, you need to generate traffic in order to increase leads or sales. Pinterest is a great tool for increasing links back to your website, thus driving more traffic. Our social media team at Blue Whale Media can help you and your business. Every business is unique. So, we create a customised campaign for you for the most effective results.

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